The MyPE web site is segmented into four broad categories: News Events Directory Classifieds We are now entering our 7th year of operation and our 2nd year using Wordpress. It is also our 2nd year using Google Analytics so I am quite excited to be able to start running comparison year on year data to see how we perform. 2012 May to date in comparison to 2011 looks impressive with unique visits up by 32.19%. The News, Events and Business links you see below represent the Top … [Read more...] about MyPE Top Twenty up to May 2012
Marketing
Helping Your Small Business Punch Above it’s Weight
The success of small business is vital to any economy, but small businesses are perpetually under fire and their customers under siege - the battle for small business to retain, or gain, new customers has only just begun. Combine this with the reality that consumers only have so much money to spend every month - and due to the global recession and growing cost of living, their disposable income is shrinking by the minute - it is of critical importance for small business to integrate marketing … [Read more...] about Helping Your Small Business Punch Above it’s Weight
MyPE Client of the Year
There is always one client that you continually cock things up for every year, and, despite your ineptitude, they pay on time and smile indulgently whilst you look like a total idiot. For MyPE that client is Beauty Connection. For her patience and quiet indulgence we have given Brigit the Client of the Year Award. Brigit has now renewed her premium link and category banner for the 3rd year in a row. Plus she has also taken a banner ad on the MyPE Search Results page. So, Brigit - thanks … [Read more...] about MyPE Client of the Year
SEOprofiler – One of the Reasons Why MyPE Ranks High
Simple - we spend a lot of time optimising our articles and your listings in the MyPE Business Directory. In the early days (2004) it was relatively easy to gain good rankings but, as more and more websites entered our space to compete, we had to up our game somewhat and I invested in the Axandra desktop SEO Software programme. Axandra is the companion programme to SEOprofiler - an online SEO, Linking and Social Media Management programme. If SEOprofiler is half as good as Axandra then we … [Read more...] about SEOprofiler – One of the Reasons Why MyPE Ranks High
Maybe a Free Listing on MyPE is too MUCH
After sending each business on MyPE an e-mail to update their business details in the MyPE Directory I received a desperate plea from one to remove two of their adverts/listings on MyPE. Due to a change in business focus they were no longer hiring out caravans and now only trading in second hand vans. Michelle wrote about the number of calls that they were receiving; "..its getting incredibly frustrating for hubby and I as the phone goes all the time to rent out our vans....truly!" I have … [Read more...] about Maybe a Free Listing on MyPE is too MUCH
Port Elizabeth Splash Festival Accommodation Question
The Port Elizabeth Splash Festival is probably our largest community driven event of the year. The Nelson Mandela Bay Municipality uses ratepayer money to kickstart the funding of the event and every year we have the same old question coming up; "What is the tangible and measurable benefit that accrues to the city as a result of the Splash Festival"? One of the measurable benefits to the city is the number of tourists that that visit our neck of the woods as a direct result of the Splash … [Read more...] about Port Elizabeth Splash Festival Accommodation Question
Search Engine Optimisation Take Aways from the Jeffreys Bay East Cape Tourism Indaba
So, sitting in a Jeffreys Bay shopping mall and giving search engine optimisation advice is a pretty new thing for me - the last time I was in such a structured environment was when exhibiting at the Rand Easter Show during the late eighties. Tourism owners the country (and probably the world) over are much the same; they want to dominate the online market, are mostly of a certain age that didn't grow up connected and are pretty susceptible to being ripped off. I am currently in Jeffreys … [Read more...] about Search Engine Optimisation Take Aways from the Jeffreys Bay East Cape Tourism Indaba
17 Steps to a Front Page Organic Listing on Google
SEO needn't be viewed as an arcane form of Black Magic that requires a 'spell' to get your web site page/s to a first page organic listing on Google and other Search Engines. All you need to know are the rules of the game which starts with making sure that your page/s are well optimised FIRST. Backlinks and social media promotion demand a different set of skills and rules. I have attempted to distil my years of learning into 17 essential SEO and Content Writing steps to a front page organic … [Read more...] about 17 Steps to a Front Page Organic Listing on Google
You Wanna Promote Your Business on the Web?
The most soul destroying words that any client can say to me 12 months after developing and launching a site is; "The web site just didn't work for me!". At that moment I just want to scream; "So did you tell the builder of your business premises or your landlord that the building just didn't work for you as well - as if it was their fault?" There is one very true rule when it comes to a web site and getting sales - you have to treat your web site like a shop that you open every morning, … [Read more...] about You Wanna Promote Your Business on the Web?
New Improved Search Aids on MyPE
Search results in the MyPE Business Directory will now show an image next to each for a number of the results. "Why should I give a damn?" I hear you ask. Simply because each of those images is dynamically loaded, in real time and directly from the web site of each of those businesses listed and this, in itself, is an indicator that the business web site in question is live and CURRENT. Try this search to see what I mean: http://www.mype.co.za/cgi-bin/search.cgi?keywords=MyPE … [Read more...] about New Improved Search Aids on MyPE
The Reason Why Google Loves MyPE
Back in the old, pre social networking days we based the creation of MyPE on one very important piece of advice that is echoed in the words of the head of Google's web spam team, Matt Cutts; "Try to make a site that is so fantastic you become an authority in your niche" And, since that day, we have slavishly dedicated ourselves to only carrying news and business listings that are targeted towards Port Elizabeth and the 041 dialling code area. Hence my small frisson of excitement upon … [Read more...] about The Reason Why Google Loves MyPE
Become Mommy’s Greek God Again
Do you go to Facebook looking for an Electrician? Thought not. Social media is definitely a great problem solver but, like a telephone, you have to know who you are gonna ask. In the middle of the night your pipes burst or your distribution board blows plunging you into the terror of a cold or no shower in the morning. You immediately climb onto Facebook and Twitter whilst your wife mumbles; "He never asks for directions and now this ........" The plaintive plea for assistance to find an … [Read more...] about Become Mommy’s Greek God Again
New PR Agency Hits PE Streets
A new PR agency has launched with the aim to help businesses flourish using the power of the media. Sapphire Street, based in Port Elizabeth, will look to focus on lifestyle products and services within the Eastern Cape. The agency has hired established PR consultant Kimberley Nanson from the UK where she worked in top London PR agencies. Nanson brings international and big brand experience within the B2C sector to the agency as well as strong business acumen and creativity. Nanson … [Read more...] about New PR Agency Hits PE Streets
Are You Guilty of Living on the Dop System offered by Social Networks?
Who says there is no money in Port Elizabeth? Come on get your hands up if you agree! Once again I have been dumbstruck at the number of people in Port Elizabeth prepared to drop in excess of R75 000.00 on a web site along with monthly fees reaching close to R10 000.00 a month and, in return, they get less visitors than 'lil old MyPE. If You Build a Web Site They WON'T Come. Unless you ensure that a number of things happen during and after............. Lets face facts, your web site … [Read more...] about Are You Guilty of Living on the Dop System offered by Social Networks?
It is Finally Happening
And I can attest to the fact that everything people say about Port Elizabeth business being 'different' is true. The late Hilton Shorrock and I started MyPE in 2006 as a 'bit of fun' with a serious long term goal to stay relevant and provide effective advertising for local business. Since that time we certainly proved MyPE's relevance and attracted loyal and fanatical supporters to MyPE, along the way successfully avoiding the temptation to sell out to a number of offers along with the … [Read more...] about It is Finally Happening
