MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Marketing

Ex Port Elizabeth Fugitive Empowers’ Contest Giveway

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200 budding South African entrepreneurs are to be offered a once in a lifetime opportunity to start their own online business at no cost thanks to the incredible generosity of UK Millionaire Business Sean Smith, who himself left South Africa four years ago, having been wrongfully jailed, attacked & raped repeatedly whilst in St Alban's Prison outside Port Elizabeth in the Eastern Cape. The contest is called ‘Empower Me’ and winners will be chosen depending on the quality of their … [Read more...] about Ex Port Elizabeth Fugitive Empowers’ Contest Giveway

Chef Mauro Nettl Makes Lemonade

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You get clever business people and then you get incredible, multi talented, rocket scientist business people. La Casa Restaurant, owned and operated by Chef Mauro Nettl, was devastated by flooding during August 2012. With no sign of the flood water subsiding, Mauro has found a new home for his fine cuisine. On 27 October Mauro took over the operation of the Elephant Walk Restaurant in Colleen Glen. The new venture is known as "Mauro @ the Elephant Walk Restaurant". CLICK HERE to find … [Read more...] about Chef Mauro Nettl Makes Lemonade

LA Casual Joins the MyPE Business YouTube Channel

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You get clever business people and then you get incredible, multi talented, rocket scientist business people. The very first local business to take advantage of MyPE's offer to add a business video to the MyPE YouTube Channel was Krag Lohry from LA Casual: CLICK HERE to find out what local and incredible, multi talented, rocket scientist business people already know. … [Read more...] about LA Casual Joins the MyPE Business YouTube Channel

Port Elizabeth Based Web Sites You Should Support

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Okay, I admit that my basis for requesting you to support these Port Elizabeth based web sites is a little biased as these sites consistently send traffic to MyPE.co.za. Think back a little bit to before the internet and how people shared and collected information - mostly it was done over the fence, around the water cooler, at the pub or other social gatherings. Then before the rise of the search engine, when the internet was in it's infancy, people followed links from one site to the … [Read more...] about Port Elizabeth Based Web Sites You Should Support

Don’t Change That Guest House Name

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I received a request today to change a Guest House Listing details in the MyPE Directory. As the listing was a free one I opted to rather delete the listing than change the details and let the owner re-submit for a free listing in the new name. This got me wondering at the stupidity of buying a Guest House and then changing the name. From a Search Engine Optimisation (SEO) point of view it is a rather expensive exercise as the new owner will lose all those back links from directory listings, … [Read more...] about Don’t Change That Guest House Name

Don’t Belive the Lies

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It is people like this that make me angry - first of all they send me unsolicited e-mail and secondly they lie, lie, lie. The e-mail reads: It's a fact: more people find out about your business on Facebook or Twitter than on search engines. Making these sites work maybe tricky for you, but it's business as usual for us. Let us improve your visibility and enhance your image. It's part of our complete Internet Marketing package. We'll be more than your friends - we'll be your partners. I am … [Read more...] about Don’t Belive the Lies

Do you know Your Faker Score?

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On Twitter and Facebook it is all about the numbers - here, size COUNTS - the more followers the greater your influence. Or, is it really so? Cape Town blog, 2oceansVIBE recently posted this question; "Are SA's Digital Agencies Buying Fake Twitter Followers For Themselves And Their Clients?" with a link to a service called Status People that allows you to check for fake, good and inactive Twitter accounts. Now one has to take into account that 2oceansVIBE Radio was recently involved in … [Read more...] about Do you know Your Faker Score?

I am Such a Hypocrite – Why MyPE is Like Facebook

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My disdain for Vleisboek is well known and basically based on the fact that Facebook is a Walled Garden - you have to have an account to see stuff and a lot of the content is denied to the search engines. In addition Facebook own all the images and content you post PLUS they make money out of your content and images. I suppose Facebook is a bit like a casino where the punters bring the stock and conveniently leave it behind when they lose. See the MyPE Facebook page - be nice. But, back to … [Read more...] about I am Such a Hypocrite – Why MyPE is Like Facebook

The Media Do Not Publish Good Stories

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Now that is a lament that we hear all too often. BUT, we feed that myth by salaciously repeating every bit of shock, gasp, horror news that we hear, read or see. We may just do that because we are surrounded by people competing to deliver the most shocking news that they can in order to boost sales or to pursue some or other hidden agenda. With your help MyPE will attempt to correct this sad state of affairs in our growing and friendly neck of the woods. We are looking for achievements, … [Read more...] about The Media Do Not Publish Good Stories

Tools to Help You With Your Online Adspend

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It is a fact that many site owners have realistically priced (i.e. cheap as chips) space reserved on their sites for advertisers that are willing to deal direct. Sometimes you can order and pay online, sometimes you have to revert to good old e-mail but often the effort is worth it. Of course it helps to be able to get an advance idea of what kind of traffic numbers your targeted web site enjoys. Here we recommend that you do a little bit of comparative analysis with many tools available. … [Read more...] about Tools to Help You With Your Online Adspend

Advertising in a Bad Economy

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In so many companies the first thing they do when sales drop is cut the advertising and marketing budget. This is probably one of the biggest mistakes you can make. A business survey done during the 1981-1982 recession in America found that out of the 600 businesses analyzed, 256% growth was recorded by the year 1985 for the companies analyzed that maintained or increased their marketing budget. Very similar growth was recorded in the preceding 1974-1975 recessions. Will these Industry … [Read more...] about Advertising in a Bad Economy

Marketings Missing Links

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The increasing need for businesses to show return on investment for every cent spent and the pressure of the economy leading to budget cuts, marketers have been put under more pressure to show concrete results. The Marketing Executive Forum of the Eastern Cape has identified the need to inform marketers of the measurability of marketing and the need to show businesses and clients the possibility of higher returns on investments through marketing. On the 18 June, Dr Elmarie Venter a lecturer … [Read more...] about Marketings Missing Links

How to Rank High on Google (NOT)

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I recently spent some interesting time with the owner of a large local Port Elizabeth web site discussing how to get her site to perform well against the millions of others out there. This conversation continued with her web site and SEO advisors telling her much the same kind of stuff you will see in the Matt Cutts PARODY video below. Matt Cutts works for the Search Quality group in Google, specializing in search engine optimisation issues and is the go to guy for anyone wanting search engine … [Read more...] about How to Rank High on Google (NOT)

(not provided) Provides a Disturbing Trend

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On 18 October 2011 an announcement was made on the Google Analytics blog introducing a method to make search data more secure. Buried in this seemingly innocuous announcement were four consequences: Web site visit data analysts would have their data and their very livelihoods questioned Any SEO efforts by small firms would be shoved back into the dark ages with the lack of concrete proof Small sites relying on keyword data to support advertising sales (like MyPE) would have to find … [Read more...] about (not provided) Provides a Disturbing Trend