MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Marketing

Top 8 tips on writing a press release

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On MyPE we have a section allowing Port Elizabeth companies and individuals to submit news and press releases. Now there is an art to doing so and we often refer people to local PR companies for assistance. A writer of professional press releases, Claudio Milo, has kindly provided these additional tips: Sell it in the headline: Your headline is the most important - make sure your headline is short, catchy and to the point. Don't bother trying to be clever in your headline, unless it's an … [Read more...] about Top 8 tips on writing a press release

Dumb ways to braai

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Marina Sea Salt wants to hear the publics’ dumbest ways to braai. As a spoof of the popular Dumb Ways to Die, Boomtown has created the competition to find SA’s dumbest ways to braai stories. As part of a brand awareness exercise, and launched this week, the competition runs until July 31st, with the dumbest ways to braai to be featured in a Marina Sea Salt ‘ditty’ and possibly as part of its radio advertising, and those whose lyrics will be included in the song will also receive a … [Read more...] about Dumb ways to braai

Rebrand 100 celebrates birth of the Adventure Province

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The repositioning of the Eastern Cape as Adventure Province by Boomtown has been recognised globally as one of the most significant rebrand exercises of a destination by REBRAND 100. Once a year, a fresh panel of international business, marketing and design executives is selected to jury the competition, with the goal of showcasing globally the most effective brand transformations. The Eastern Cape has a lot to offer, to many people, so the challenge was defining a single and unique draw … [Read more...] about Rebrand 100 celebrates birth of the Adventure Province

How to submit events for publication on MyPE

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You may submit any Port Elizabeth, Uitenhage or Despatch event to the MyPE Events Calendar for free publication - all events are tweeted out via the MyPE Twitter account as well as being published here. In the main menu you will see an 'EVENTS' link, hovering over that will invoke a dropdown - click on the 'Add Your Port Elizabeth Event' link and fill in the form (or scroll down a little bit to submit your event here). These tips will make sure that your event is seen by the most … [Read more...] about How to submit events for publication on MyPE

How NOT to market on Social Networks

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Consider this - 140 characters is not enough to enable you contribute meaningfully to any discourse and the walled garden of Facebook is designed to lock you in to that site so that ever more adverts can be served up to you. Here are two activities by Social Media 'gurus' that irk me: Posting links from one Social Networking site to other Social Networking sites - you are just increasing traffic between Social Networks and showing that you don't really know how to decide which social … [Read more...] about How NOT to market on Social Networks

XTALKS hosts digital media mastermind, Mike Bosman

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He’s strategic, insightful and a digital media mastermind. He’s Mike Bosman, CEO of One Media Digital, and the Marketers Executive Forum (MXF) is delighted to host him at the next XTALK. Bosman possesses a wealth of knowledge and experience in the advertising and marketing industry both locally and internationally. Well-travelled and educated at some of the world’s finest institutions, Mike has made his mark in several countries having held various high-ranking positions at top marketing and … [Read more...] about XTALKS hosts digital media mastermind, Mike Bosman

Queen Mary 2 Madness

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Who would have thought that the historic visit of the Queen Mary 2 to Port Elizabeth would have garnered such interest? Who would have thought that the visit would also be a money spinner for the many restaurants, pubs and shops with a view of the harbour? Writing about the impending visit of the Queen Mary 2 I made the suggestion to ABYC Members as well as readers of MyPE that the deck at the Algoa Bay Yacht Club would be an ideal viewing point for a couple of sundowners to wish the Queen … [Read more...] about Queen Mary 2 Madness

MyPE Newletter – with spelling mistake

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I am pretty proud of the new MyPE Newsletter and the Worpress Plugin being used to send you all the juicy goodness. In fact so proud am I that I am also helping out with the translation of the Wysija Wordpress Newsletter Plugin into Afrikaans  - my guttural Afrikaans comes from two years in the weermag where the 'donnerse Engelsman' had to learn to apply his hard won Afrikaans Language C Matric Symbol. Read more about the Afrikaans translation project here: Progress on the Afrikaans … [Read more...] about MyPE Newletter – with spelling mistake

Dealing with a hacked web site

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Web site owners are just like motorbike owners. Motorbike riders come in two flavours; those who have had an accident and those who are going to have an accident. Web site owners also fall into two categories; those who have been hacked and those who are going to be hacked. Every day, cybercriminals compromise thousands of websites. Hacks are often invisible to users, yet remain harmful to anyone viewing the page - including the site owner. For example, unbeknownst to the site owner, the … [Read more...] about Dealing with a hacked web site

Sell more products online by getting these points right

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Time and time again I am asked to help web site owners to sell more products online. They see that MyPE is very 'visible' in the search engines and want me to share my knowledge to help them do the same. Invariably I look at the web site that is performing 'poorly' and find a litany of problems that people are reluctant to fix citing a myriad of objections. In the background I hear them thinking things like; "snake oil", "magic fix", "shortcut, "he is not telling us everything", "too expensive", … [Read more...] about Sell more products online by getting these points right

Ex Port Elizabeth Fugitive Empowers’ Contest Giveway

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200 budding South African entrepreneurs are to be offered a once in a lifetime opportunity to start their own online business at no cost thanks to the incredible generosity of UK Millionaire Business Sean Smith, who himself left South Africa four years ago, having been wrongfully jailed, attacked & raped repeatedly whilst in St Alban's Prison outside Port Elizabeth in the Eastern Cape. The contest is called ‘Empower Me’ and winners will be chosen depending on the quality of their … [Read more...] about Ex Port Elizabeth Fugitive Empowers’ Contest Giveway

Chef Mauro Nettl Makes Lemonade

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You get clever business people and then you get incredible, multi talented, rocket scientist business people. La Casa Restaurant, owned and operated by Chef Mauro Nettl, was devastated by flooding during August 2012. With no sign of the flood water subsiding, Mauro has found a new home for his fine cuisine. On 27 October Mauro took over the operation of the Elephant Walk Restaurant in Colleen Glen. The new venture is known as "Mauro @ the Elephant Walk Restaurant". CLICK HERE to find … [Read more...] about Chef Mauro Nettl Makes Lemonade

LA Casual Joins the MyPE Business YouTube Channel

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You get clever business people and then you get incredible, multi talented, rocket scientist business people. The very first local business to take advantage of MyPE's offer to add a business video to the MyPE YouTube Channel was Krag Lohry from LA Casual: CLICK HERE to find out what local and incredible, multi talented, rocket scientist business people already know. … [Read more...] about LA Casual Joins the MyPE Business YouTube Channel

Port Elizabeth Based Web Sites You Should Support

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Okay, I admit that my basis for requesting you to support these Port Elizabeth based web sites is a little biased as these sites consistently send traffic to MyPE.co.za. Think back a little bit to before the internet and how people shared and collected information - mostly it was done over the fence, around the water cooler, at the pub or other social gatherings. Then before the rise of the search engine, when the internet was in it's infancy, people followed links from one site to the … [Read more...] about Port Elizabeth Based Web Sites You Should Support