Privacy shouldn’t come at a price, and as consumers we are entitled to restrict unwanted direct marketing and have the right to privacy. But, South Africa’s Wireless Application Service Provider’s Association (WASPA) code of conduct allows its members to charge consumers to opt-out of direct SMS marketing. But, the Consumer Protection Act (CPA) dictates that no fee may be charged for any opt-out. So where does this leave consumers? According to the CPA consumers must be able to … [Read more...] about Privacy shouldn’t come at a price
Marketing
Why you should take an ad on MyPE
Almost every potential advertiser on MyPE asks for stats on page views, visitors, touch points etc. The frustrating (and yet strangely rewarding) thing about stats is that they change all the time. But, to my mind, relying on mere stats and numbers to purchase ad space always seems to me a bit of a hit and miss affair. Let's look at relevance first: MyPE speaks to many people that are fiercely supportive of their home town. MyPE is entering it's 10th year of existence - a long time … [Read more...] about Why you should take an ad on MyPE
The Top 100 most read articles on MyPE for 2013
Of the 15 536 published and read articles on MyPE during 2013 the Top 100 represent 286 649 unique page views and are ranked as follows: Check Your Company Status On Cipro More Ad Choices On Mype Top 10 Cheapest Accommodation Choices In Port Elizabeth Department Of Home Affairs Port Elizabeth Telephone Number Reeva Steenkamp Reeva Steenkamp Another Sexy Port Elizabeth Woman In The Top 100 Nation Building Through Sport Korsten Traffic Department Traffic And Licensing Services Still … [Read more...] about The Top 100 most read articles on MyPE for 2013
The MyPE Business Directory Top 100 for 2013
Of the 18 883 published and visited business listings on MyPE during 2013 the Top 100 most visited listings received 1 387 866 unique page views and are ranked as follows: Cabinetmakers to Cylinders/Creches Educare and PrePrimary: (12624) Machines to Mutual Funds/Motor Car Parts Accessories Used: (6316) Machines to Mutual Funds/Medical Practitioners Gynaecology Obstetrics: (5716) Cabinetmakers to Cylinders/Creches Educare and PrePrimary/creches educare and preprimary2.html: (4956) Saddles … [Read more...] about The MyPE Business Directory Top 100 for 2013
MyPE Top 500
The year 2013 was a bit of a watershed year as Google removed the most basic of SEO techniques and guides by ceasing reporting to web site owners exactly which search terms had been typed into a Google Search box to find the web site that Google referred the searcher to. Confused? What happened in the past was that when you did a search on Google for Port Elizabeth and clicked from the Google MyPE result to the MyPE site then Google told MyPE that someone searching for Port Elizabeth was … [Read more...] about MyPE Top 500
Top 15 Port Elizabeth Videos in 2013
For the purposes of this exercise we had a look at the Top 15 viewed YouTube videos with a Port Elizabeth 'connection' that were uploaded during 2013. Mindful of the fact that many would have been uploaded early in the year we also created a trendline for each of the Top 15 by creating a weight for each. This was done by dividing the number of views by the number of weeks that each has been available for during 2013. For example a video that was published 6 months ago received a weighting of … [Read more...] about Top 15 Port Elizabeth Videos in 2013
How do you know that listing your business on MyPE works?
When you send an email such as the one below that we received today: Hi Alan I would just like to inform you that XXXX Guest House has been closed. Can you please remove the advert for me or send me information on how to remove the advert because we are still receiving calls for accommodation and can unfortunately not assist the people. Thanking You. Kind Regards Click here to list your Port Elizabeth / 041 based business for free. BUT, before you do that, consider how much more … [Read more...] about How do you know that listing your business on MyPE works?
The Top 200 Keywords used on MyPE during November 2013
The MyPE business directory has a handy search function that logs all the keywords used in searches made. We provide you with this data in an effort to help webmasters, internet marketers, Search Engine Optimisation experts and Port Elizabeth based AdWords experts with some handy keyphrases that are used by people when searching for Port Elizabeth businesses, products and services. These do serve as a handy resource when looking for those elusive keywords that you need to kickstart your SEO … [Read more...] about The Top 200 Keywords used on MyPE during November 2013
The Top 1000 Keywords used on MyPE during October 2013
The MyPE business directory has a handy search function that logs all the keywords used in searches made. We provide you with this data in an effort to help webmasters, internet marketers, Search Engine Optimisation experts and Port Elizabeth based AdWords experts with some handy keyphrases that are used by people when searching for Port Elizabeth businesses, products and services. These do serve as a handy resource when looking for those elusive keywords that you need to kickstart your SEO … [Read more...] about The Top 1000 Keywords used on MyPE during October 2013
World Record Challenge: Upload 1000 YouTube Adverts in 10 Days
Nelson Mandela Bay could soon be the home of a new Guinness World Record - The 1000 Spot Challenge. Get Steve, a new Port Elizabeth media and PR solutions company, will stage this record attempt by the end of 2013. By doing so, they will be looking to make 1000 businesses famous and raise money for local charities, all while bringing a world record to Port Elizabeth. The attempt is set for a 10-day period in December leading up to Christmas. Material will be edited into a commercial and … [Read more...] about World Record Challenge: Upload 1000 YouTube Adverts in 10 Days
You want exposure on MyPE?
Then please follow these guidelines to maximise your exposure: If you want to appear in the news section which is tweeted and newslettered (did I just invent a new word?) out then we expect some content that is readable, entertaining or informative to readers. Just putting details of your event and a big fat 2 megabyte image in your submission ain't gonna work Baby! See here and read with understanding please the guidelines to everlasting success, happiness and riches beyond your wildest … [Read more...] about You want exposure on MyPE?
What Men and Women Should, Shouldn’t, Need To and Cannot
A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women's rights. "When we came across these searches, we were shocked by how negative they were and decided we had to do something with them," says Christopher Hunt, … [Read more...] about What Men and Women Should, Shouldn’t, Need To and Cannot
Free Advertising for Non Profits
Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers nonprofit organisations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com To be eligible for the Google Ad Grants programme, South African registered organisations must: Be registered under the Companies Act 71 of 2008 as a nonprofit company Acknowledge and agree to the application's required certifications … [Read more...] about Free Advertising for Non Profits
Is your PE business popular?
You may have noticed our Business Directory search box dotted around the MyPE site. We have thousands of businesses listed on MyPE and search logs totaling hundreds of thousands of search terms. Try the search box yourself: Advanced Google recently announced that they will no longer be passing referrer information to web sites. Essentially what happened in the past was when someone did a search using Google's search box that search term used on Google was passed on to the web site … [Read more...] about Is your PE business popular?
A guide to getting the most exposure for your business
A frequent e-mail that we receive is one asking how a business can get exposure on MyPE - reading between the lines I always see the word free hovering and am always so tempted to reply and say that nothing is really ever for free - especially if you take into consideration that time is money so, even if you get to advertise for free on MyPE it still costs your time and money to do so. That said, many people can attest to the fact that spending a little bit of money on a MyPE advert does … [Read more...] about A guide to getting the most exposure for your business
