For the purposes of this exercise we had a look at the Top 15 viewed YouTube videos with a Port Elizabeth 'connection' that were uploaded during 2013. Mindful of the fact that many would have been uploaded early in the year we also created a trendline for each of the Top 15 by creating a weight for each. This was done by dividing the number of views by the number of weeks that each has been available for during 2013. For example a video that was published 6 months ago received a weighting of … [Read more...] about Top 15 Port Elizabeth Videos in 2013
Marketing
How do you know that listing your business on MyPE works?
When you send an email such as the one below that we received today: Hi Alan I would just like to inform you that XXXX Guest House has been closed. Can you please remove the advert for me or send me information on how to remove the advert because we are still receiving calls for accommodation and can unfortunately not assist the people. Thanking You. Kind Regards Click here to list your Port Elizabeth / 041 based business for free. BUT, before you do that, consider how much more … [Read more...] about How do you know that listing your business on MyPE works?
The Top 200 Keywords used on MyPE during November 2013
The MyPE business directory has a handy search function that logs all the keywords used in searches made. We provide you with this data in an effort to help webmasters, internet marketers, Search Engine Optimisation experts and Port Elizabeth based AdWords experts with some handy keyphrases that are used by people when searching for Port Elizabeth businesses, products and services. These do serve as a handy resource when looking for those elusive keywords that you need to kickstart your SEO … [Read more...] about The Top 200 Keywords used on MyPE during November 2013
The Top 1000 Keywords used on MyPE during October 2013
The MyPE business directory has a handy search function that logs all the keywords used in searches made. We provide you with this data in an effort to help webmasters, internet marketers, Search Engine Optimisation experts and Port Elizabeth based AdWords experts with some handy keyphrases that are used by people when searching for Port Elizabeth businesses, products and services. These do serve as a handy resource when looking for those elusive keywords that you need to kickstart your SEO … [Read more...] about The Top 1000 Keywords used on MyPE during October 2013
World Record Challenge: Upload 1000 YouTube Adverts in 10 Days
Nelson Mandela Bay could soon be the home of a new Guinness World Record - The 1000 Spot Challenge. Get Steve, a new Port Elizabeth media and PR solutions company, will stage this record attempt by the end of 2013. By doing so, they will be looking to make 1000 businesses famous and raise money for local charities, all while bringing a world record to Port Elizabeth. The attempt is set for a 10-day period in December leading up to Christmas. Material will be edited into a commercial and … [Read more...] about World Record Challenge: Upload 1000 YouTube Adverts in 10 Days
You want exposure on MyPE?
Then please follow these guidelines to maximise your exposure: If you want to appear in the news section which is tweeted and newslettered (did I just invent a new word?) out then we expect some content that is readable, entertaining or informative to readers. Just putting details of your event and a big fat 2 megabyte image in your submission ain't gonna work Baby! See here and read with understanding please the guidelines to everlasting success, happiness and riches beyond your wildest … [Read more...] about You want exposure on MyPE?
What Men and Women Should, Shouldn’t, Need To and Cannot
A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women's rights. "When we came across these searches, we were shocked by how negative they were and decided we had to do something with them," says Christopher Hunt, … [Read more...] about What Men and Women Should, Shouldn’t, Need To and Cannot
Free Advertising for Non Profits
Google Ad Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers nonprofit organisations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com To be eligible for the Google Ad Grants programme, South African registered organisations must: Be registered under the Companies Act 71 of 2008 as a nonprofit company Acknowledge and agree to the application's required certifications … [Read more...] about Free Advertising for Non Profits
Is your PE business popular?
You may have noticed our Business Directory search box dotted around the MyPE site. We have thousands of businesses listed on MyPE and search logs totaling hundreds of thousands of search terms. Try the search box yourself: Advanced Google recently announced that they will no longer be passing referrer information to web sites. Essentially what happened in the past was when someone did a search using Google's search box that search term used on Google was passed on to the web site … [Read more...] about Is your PE business popular?
A guide to getting the most exposure for your business
A frequent e-mail that we receive is one asking how a business can get exposure on MyPE - reading between the lines I always see the word free hovering and am always so tempted to reply and say that nothing is really ever for free - especially if you take into consideration that time is money so, even if you get to advertise for free on MyPE it still costs your time and money to do so. That said, many people can attest to the fact that spending a little bit of money on a MyPE advert does … [Read more...] about A guide to getting the most exposure for your business
Today’s lightbulb moment
I have recently spent time with prospective clients explaining the 'new vision' of just what a web developer has to be in order to support the successful build and long term deployment of a web site. The question you should be asking your prospective web developer is; "Show me a web site that has been proven to sell product." Most questions that I field from clients these days revolve around articles and content with specific reference to the search engine optimisation associated with … [Read more...] about Today’s lightbulb moment
Please THINK before you open that Social Media Account
We are all guilty of the following: When a new social media site opens we all rush to join and then leave our accounts dormant. The next big sin comes from those business people who open a Social Media account and then forget about it. A case in point: Today I went on a search for a particular breed of dog from a particular breeder well known in South Africa a couple of years ago. I managed to find a free site created by this breeder on wordpress.com - i.e a free blog. This site has not … [Read more...] about Please THINK before you open that Social Media Account
Who remembers DMOZ?
I was asked by a client today what the significance of of the Open Directory Project (DMOZ) is. Imagine if you will the early days of the Internet where trusted web sites linked out to other web sites that they trusted. In effect this way the only way that one could surf the Internet and discover more exciting and free content. Then along came DMOZ who established a directory that listed web sites categorised by interest, region and country. DMOZ in one way is a relic of the Internet in … [Read more...] about Who remembers DMOZ?
Career paths uncovered in the palm of student hands
Today’s school leavers are glued to their cell phones, so what better way for Nelson Mandela Metropolitan University (NMMU) to engage with prospective students using a market-leading mobile app. Creating a unique user-friendly experience, the NMMU app creates the path for young adults to embark on their journey. Pieter Swart, Director: Marketing and Corporate Relations said: “We wanted to engage with prospective students using their preferred mode of information seeking and further support … [Read more...] about Career paths uncovered in the palm of student hands
Top 5 tips on how to write a great tagline
A writer of professional press releases, Claudio Milo, has kindly provided these tips: Find out the importance of your brand: A tagline must represent the brand by stating the number one most important thing about the brand—not two or three things. So, figure out what the one thing is the brand wants its customers to know. It's about personality: Personality is really what prospects are looking for. It isn't what the brand does, how it does it—rather, it's about what the brand is about. … [Read more...] about Top 5 tips on how to write a great tagline
