Wordpress has just updated from Version 3.9 to Version 4.0. As is always the case with a major number update I always wait a day or two before pushing the update button on one of my sites, checking it, and then updating the rest. As luck would have it MyPE had a problem with the latest update in that I was unable to Add Media or Insert Tags. A workaround for Adding Media was to use the Add Featured Image facility until I could get time to research the problem. Normally what happens is that … [Read more...] about Does your WordPress Add Media or Tag insert not work?
Marketing
Your MyPE rating info and reviews on Google
As part of the ongoing upgrade of the MyPE business directory we are incorporating schema markup on the listing pages for each business. HUH, I hear you say. Just hang in there or scroll down to the image to see what we are on about and why it is a good thing for your business. Search engines including Bing, Google, Yahoo! and Yandex rely on schema markup to improve the display of search results, making it easier for people to find the right Web pages. On-page markup enables search … [Read more...] about Your MyPE rating info and reviews on Google
Did a pigeon poop on your web site?
No matter what happens online, the fortunes of our businesses are tied to our rankings on Google - if you appear on the first page for any number of search queries related to your business then the money will flow. Drop off of the organic rankings and you have to spend money to get your traffic back - a simple equation that creates a win win for Google and SEO experts. Amidst all the hype and flurry over the 24 July 2014 change to Google's Algorithm - this determines which sites are listed on … [Read more...] about Did a pigeon poop on your web site?
Recognition for Hopewell architectural excellence
The architecture of a “signature” visitor centre at the entrance to Port Elizabeth’s Hopewell Conservation Estate has been recognised by the South African Institute of Architects, which conferred the 2013/2014 Corobrik SAIA Award of Merit for the building. It is the second major award for the building, which received the Regional Award for Architecture from the Eastern Cape Institute of Architects in 2013. Designed by multi award-winning architect Richard Stretton of Koop Design, the … [Read more...] about Recognition for Hopewell architectural excellence
Gaining more eyeballs for MyPE Advertisers
I am quietly optimistic that the latest change to MyPE will be good for our advertisers and give them an even greater return on investment. The theory is that people always pause to look at an image when scrolling down a page. In the past the images accompanying any article on MyPE were either placed at the bottom of the article or on the left surrounded by text. MyPE is now placing the images at the top of the article (above the fold so to speak) - this will help to get more eyeballs … [Read more...] about Gaining more eyeballs for MyPE Advertisers
Do you trust MyPE to look after your email address?
We want you to trust us with your e-mail address and, in return, we promise to look after it and guard it with our virtual lives. Trust us to be good to you by clicking here: http://mype.co.za/new/newsletters/ You will get a before breakfast synopsis of what happened in Port Elizabeth quietly placed in your mailbox for you to gaze at over your first cup of steaming coffee in the morning. MyPE will get to boast about how loved we are. AND everyone will be happy! Sign up for the … [Read more...] about Do you trust MyPE to look after your email address?
Get an ad on MyPE for only R10.00 per day
We are offering a 125 pixel by 125 pixel advert in the MyPE Sidebar at a giveaway price of Ten Rand a day (12 bucks a day now that the offer has expired). BUT you can still get an advert at a giveaway price HERE. These adverts presently average over 13 000 views per day (0.76c per 1000 views) and are great for exposure to people from Port Elizabeth. This offer is only available to ONLINE purchase of the banner advert. If you prefer speaking to a consultant and having the leg work done for … [Read more...] about Get an ad on MyPE for only R10.00 per day
Hannah’s Arms in Boomtown’s hands
Abortion is legal in South Africa, and for many desperate young women who do not know that other options exist, this remains the only answer. Sometimes, when the babies are born new mothers without proper support simply cannot cope. This is a problem Hannah’s Arms works to solve, and to serve babies born into crisis focusing on their immediate physiological, psychological and emotional needs. “A partner of ours told us of Hannah’s Arm’s work and mentioned it needed help to raise awareness … [Read more...] about Hannah’s Arms in Boomtown’s hands
May 2014 Top 10
Of the 377 articles published by MyPE during May 2014 these were the Top 10 most read articles for the month: NMB National Election Results: The IEC released these detailed reports of the results on 8 May 2014 at 4:23:31 pm for the National Election results from the Nelson Mandela Bay (Port Elizabeth) Region. National and East Cape members of Parliament: The Independent Electoral Commission (IEC) has officially handed over the list of designated Members of Parliament (MPs) to Chief Justice … [Read more...] about May 2014 Top 10
Consumers happier to share data with open and honest brands
Consumers in SA are more likely to share their data with open and honest brands, says Charles Stretch, MD of Port Elizabeth based bulk SMS provider SMSPortal. Data privacy has been a hot topic since the discussion and introduction of the Protection of Personal Information (POPI) Act but no one could have predicted the impact the new legislation would have on consumer opinion. As a result of discussion and media coverage consumers have a much stronger opinion (positive or negative) than … [Read more...] about Consumers happier to share data with open and honest brands
Best radio ad of the month
All campaigns should solve business challenges and deliver results, but the cherry on the top is to have the creative and execution recognised by peers as a shining example. And that’s just what Port Elizabeth's Boomtown did with its latest national radio campaign for Shatterprufe. Highlighting SA’s premier windscreen manufacturer’s trusted and high-quality product, Grenada/Grenada received glowing acclaim from the world's best ad industry website, BestAds. A prestigous award, BestAds is … [Read more...] about Best radio ad of the month
EC Small Business Networking Breakfast Highlights
The 15 April 2014 Eastern Cape Small business networking Breakfast kicked off after a great welcome with coffee and delicious baked delights supplied by Hansons Deli. The event was hosted at the Sardinia Bay Golf and Wildlife estate, where an exciting development is currently underway in the bay. The Sardinia Bay Mashie golf course is being converted into a 9 hole golf course, with 110 stands available on 100 hectares of land, the houses will be valued in excess of R1,850,000 and will not be … [Read more...] about EC Small Business Networking Breakfast Highlights
Heres a number we don’t see so often
MyPE uses a monitoring service called Tynt which tracks what and how many times content is copied from MyPE. In the month of March 2014 - 3 687 pieces of content were copied from MyPE by readers (around 119 per day). And now this is where it gets interesting - those 3 687 pieces of copied content resulted in only 7 sites linking back to MyPE through proper attribution and, in turn, those 7 sites generated 60 new visits to MyPE. … [Read more...] about Heres a number we don’t see so often
Don’t assume everything is running smoothly – TEST
So I get this frantic message from a client who owns a local Guest House; "My booking requests from my web site were non-existent for a couple of weeks and a regular client has just let me know that the booking form on my web site does not work!" With all the various plug-ins that can be installed with Wordpress (the Guest House web site runs on Wordpress) one is required to check for plugin and core updates on a regular basis - if you don't you run the real risk of your web site not running … [Read more...] about Don’t assume everything is running smoothly – TEST
Increase social media traffic with SMS
Considering the growth and numbers related to social media and how integrated into our lives, and our relationship with our mobile phone. It’s no surprise that brands are using SMS to acquire social media traffic to increase engagement and sales. 83% of text messages are read within the first three minutes of receipt, and the open rate for texts is 98%. So it’s easy to understand how SMS allows easier interaction for brands. Using this platform business can prompt customers to participate on … [Read more...] about Increase social media traffic with SMS
