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MyPE

MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Gaining more eyeballs for MyPE Advertisers

26 July 2014 By Alan Straton

MyPE Advertising
They say that a picture is worth a thousand words … MyPE is confident that images at the top of each article will be worth thousands of Rands for advertisers rather.

I am quietly optimistic that the latest change to MyPE will be good for our advertisers and give them an even greater return on investment.

The theory is that people always pause to look at an image when scrolling down a page. In the past the images accompanying any article on MyPE were either placed at the bottom of the article or on the left surrounded by text.

MyPE is now placing the images at the top of the article (above the fold so to speak)  – this will help to get more eyeballs onto the adverts in the RHS sidebar above the fold as people will pause to look at the image and read the caption.

In addition captions are invariably a précis of the news article so that will also assist the busy reader in deciding to read on or not.

Making the world a prettier place!

Contact Janine to place an advert on MyPE.

What do you think?

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.
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Filed Under: Marketing Tagged With: advertising, eyeballs, mype

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