Is the National Lotteries Commission countering media exposés with advertising?: It has massively increased spending on advertorials over the past few years Source: GroundUp News. Families who lost loved ones demand bridge over PE river: Residents fear more people will drown when the rains come Source: GroundUp News. Fynbos residents blame municipality for racial tensions over housing dispute: Municipality to make fourth attempt to evict people illegally occupying RDP houses Source: … [Read more...] about Is the National Lotteries Commission countering media exposés with advertising? – News from GroundUp
advertising
Sarah Baartman District Municipality appoints Boomtown for tourism brief
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown fold,” remarks Boomtown Business Group Head, Ebert Grobler. “Both teams are excited to develop the marketing … [Read more...] about Sarah Baartman District Municipality appoints Boomtown for tourism brief
Bronx Woman appoints Boomtown to grow its brand
Bronx Woman, a niche South African footwear brand, has appointed leading creative agency, Boomtown, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are incredibly popular,” remarks Stuart Hopwood, Head of Group Marketing for the Bolton Footwear Group. “Our investment in our branding aims to balance this, and to introduce more women to … [Read more...] about Bronx Woman appoints Boomtown to grow its brand
PE in the news: Media moves: Primedia launches digital audio advertising, Craig Nicholson joins The SpaceStation
Media moves: Primedia launches digital audio advertising, Craig Nicholson joins The SpaceStation: Kapa recently relocated to Port Elizabeth, and has just commenced producing the Jeff Moloi Show and will be presenting the late-night show on Saturday evenings. “Monde has been a presenter at 5FM, Good Hope, KFM and Highveld. He is, however, probably ... Source: "Port Elizabeth" - BingNews. Panayiotou middleman to take stand in trial: PORT ELIZABETH – A nightclub bouncer, who claims he helped … [Read more...] about PE in the news: Media moves: Primedia launches digital audio advertising, Craig Nicholson joins The SpaceStation
Truth in advertising? – Editors Pic
This image is from the MyPE Editor's Flickr Account - offering some topical daily images from a phone smarter than Alan, occasional images from a DSLR and scanned images of Port Elizabeth as he wanders around the Bay pretending to know a lot and sometimes succeeding in making a complete hash of it! Truth in advertising? Image by awstraton Maybe the truth will be revealed on 3 August 2016! This image is randomly selected from an ever growing repository of publicly available images taken in … [Read more...] about Truth in advertising? – Editors Pic
Your MyPE rating info and reviews on Google
As part of the ongoing upgrade of the MyPE business directory we are incorporating schema markup on the listing pages for each business. HUH, I hear you say. Just hang in there or scroll down to the image to see what we are on about and why it is a good thing for your business. Search engines including Bing, Google, Yahoo! and Yandex rely on schema markup to improve the display of search results, making it easier for people to find the right Web pages. On-page markup enables search … [Read more...] about Your MyPE rating info and reviews on Google
Gaining more eyeballs for MyPE Advertisers
I am quietly optimistic that the latest change to MyPE will be good for our advertisers and give them an even greater return on investment. The theory is that people always pause to look at an image when scrolling down a page. In the past the images accompanying any article on MyPE were either placed at the bottom of the article or on the left surrounded by text. MyPE is now placing the images at the top of the article (above the fold so to speak) - this will help to get more eyeballs … [Read more...] about Gaining more eyeballs for MyPE Advertisers
PE’s Award Winning Heartbeat
A prestigious international advertising award bestowed on Port Elizabeth-based Boomtown advertising agency at a glittering international ceremony in Cannes returns home on 24 June. Boomtown, which this year celebrates 20 years in the industry, received a coveted silver Lions Health award at the inaugural Lions Health Awards at the Palais des Festivals in the star-studded French Riviera city recently on 14 June. According to the agency, the award has helped shine a spotlight on the region's … [Read more...] about PE’s Award Winning Heartbeat
Six of the Best
Six of the Nelson Mandela Bay Metro and surrounds' leading women in government and private business stepped up to receive top honours for their successes at the Port Elizabeth Businesswomen's Association's (BWA) glamorous annual Regional Business Achievers Awards, held at the Boardwalk Hotel on Thursday evening, 19 June 2014. Selected for their inspiring successes from a pool of 18 finalists (three in each category), the 2014 winners are: Corporate - Chantal du Pisani, Chief Executive … [Read more...] about Six of the Best
Hannah’s Arms in Boomtown’s hands
Abortion is legal in South Africa, and for many desperate young women who do not know that other options exist, this remains the only answer. Sometimes, when the babies are born new mothers without proper support simply cannot cope. This is a problem Hannah’s Arms works to solve, and to serve babies born into crisis focusing on their immediate physiological, psychological and emotional needs. “A partner of ours told us of Hannah’s Arm’s work and mentioned it needed help to raise awareness … [Read more...] about Hannah’s Arms in Boomtown’s hands
Friday Rant: How dare you ask for money but refuse to identify yourself
There is a Facebook page that has many likes and assists the people of Port Elizabeth called the PSNN/TrafficPE. I note that the administrator, in a recent post, is looking for donations from business so that he/she can carry on with the page and 'extract a small salary'. To my dismay the PSNN still sells advertising on their Facebook Page, which, as per the Facebook Pages terms is not allowed. See: Facebook Pages Terms - Section III. >>> Page Features >>> Sub Section A. … [Read more...] about Friday Rant: How dare you ask for money but refuse to identify yourself
EC Small Business Networking Breakfast Highlights
The 15 April 2014 Eastern Cape Small business networking Breakfast kicked off after a great welcome with coffee and delicious baked delights supplied by Hansons Deli. The event was hosted at the Sardinia Bay Golf and Wildlife estate, where an exciting development is currently underway in the bay. The Sardinia Bay Mashie golf course is being converted into a 9 hole golf course, with 110 stands available on 100 hectares of land, the houses will be valued in excess of R1,850,000 and will not be … [Read more...] about EC Small Business Networking Breakfast Highlights
Double the LOVE 2 for 1 promotion
Take out and pay for a new advert on MyPE during the month of LOVE - February 2014 - and one lucky advertiser will get double the LOVE as we will double the length of the Advert for you. e.g. Pay for a year and you will get TWO years of advertising. See your advertising choices here: http://mype.co.za/new/2011/07/more-ad-choices-on-mype/ Contact Janine to place your ad: http://mype.co.za/new/contact/advertising-on-mype/ Terms and Conditions: Employees and family of MyPE are not eligible … [Read more...] about Double the LOVE 2 for 1 promotion
The MyPE Business Directory Top 100 for 2013
Of the 18 883 published and visited business listings on MyPE during 2013 the Top 100 most visited listings received 1 387 866 unique page views and are ranked as follows: Cabinetmakers to Cylinders/Creches Educare and PrePrimary: (12624) Machines to Mutual Funds/Motor Car Parts Accessories Used: (6316) Machines to Mutual Funds/Medical Practitioners Gynaecology Obstetrics: (5716) Cabinetmakers to Cylinders/Creches Educare and PrePrimary/creches educare and preprimary2.html: (4956) Saddles … [Read more...] about The MyPE Business Directory Top 100 for 2013
You want exposure on MyPE?
Then please follow these guidelines to maximise your exposure: If you want to appear in the news section which is tweeted and newslettered (did I just invent a new word?) out then we expect some content that is readable, entertaining or informative to readers. Just putting details of your event and a big fat 2 megabyte image in your submission ain't gonna work Baby! See here and read with understanding please the guidelines to everlasting success, happiness and riches beyond your wildest … [Read more...] about You want exposure on MyPE?
