Dear Alan Thank you so much for the wonderful premium link that our school has in the MyPE business directory. We appreciate it tremendously. Since advertising with you, our school has received huge numbers of enquiries. All our available openings have now been filled, And we have a long new waiting list. Our classes for next year are nearly all filled. To advertise with you was our single most intelligent move the past 10 years!! It is extremely economical, and absolutely … [Read more...] about MyPE Advertising worth far more than the price
advertising
MyPE Advertising Reports Explained
Advertisers (in the news section) on MyPE receive a weekly link to a page on MyPE that details the performance of their advert. Contained in the report are a number of terms that need explaining. Date: The date of the occurrence Clicks: The number of times people have clicked on the banner to visit the advertisers' site. Impressions: The number of times that the banner advert has been shown to people. CTR: Click Through Ratio - the percentage score of clicks to impressions. eCPM: … [Read more...] about MyPE Advertising Reports Explained
Tools to Help You With Your Online Adspend
It is a fact that many site owners have realistically priced (i.e. cheap as chips) space reserved on their sites for advertisers that are willing to deal direct. Sometimes you can order and pay online, sometimes you have to revert to good old e-mail but often the effort is worth it. Of course it helps to be able to get an advance idea of what kind of traffic numbers your targeted web site enjoys. Here we recommend that you do a little bit of comparative analysis with many tools available. … [Read more...] about Tools to Help You With Your Online Adspend
Advertising in a Bad Economy
In so many companies the first thing they do when sales drop is cut the advertising and marketing budget. This is probably one of the biggest mistakes you can make. A business survey done during the 1981-1982 recession in America found that out of the 600 businesses analyzed, 256% growth was recorded by the year 1985 for the companies analyzed that maintained or increased their marketing budget. Very similar growth was recorded in the preceding 1974-1975 recessions. Will these Industry … [Read more...] about Advertising in a Bad Economy
MyPE Client of the Year
There is always one client that you continually cock things up for every year, and, despite your ineptitude, they pay on time and smile indulgently whilst you look like a total idiot. For MyPE that client is Beauty Connection. For her patience and quiet indulgence we have given Brigit the Client of the Year Award. Brigit has now renewed her premium link and category banner for the 3rd year in a row. Plus she has also taken a banner ad on the MyPE Search Results page. So, Brigit - thanks … [Read more...] about MyPE Client of the Year
Join MyPE and ‘buy local’ Says Trade and Industry Deputy Minister
Trade and Industry Deputy Minister Thandi Tobias-Pokolo has called on the private sector to commit itself to buying and using domestically-produced goods so as to contribute to job creation. Editor's Notes: AND, MyPE is HYPER local so it stands to reason that the GOOD Minister, by extension, MUST have been encouraging local business to support MyPE - join the many clever and shrewd PE business people by booking your ad with Janine. You could even beneift from the MyPE fun and power for free … [Read more...] about Join MyPE and ‘buy local’ Says Trade and Industry Deputy Minister
It is Finally Happening
And I can attest to the fact that everything people say about Port Elizabeth business being 'different' is true. The late Hilton Shorrock and I started MyPE in 2006 as a 'bit of fun' with a serious long term goal to stay relevant and provide effective advertising for local business. Since that time we certainly proved MyPE's relevance and attracted loyal and fanatical supporters to MyPE, along the way successfully avoiding the temptation to sell out to a number of offers along with the … [Read more...] about It is Finally Happening
More Ad Choices on MyPE
We have opened up some more ad slots for Port Elizabeth businesses on MyPE and now, in the news section have a total of 6 ad slots to choose from (see image below for the positioning). At present some or all of these ads also appear on these sites: My Cradock, My Port Alfred, My Cape Town, MyJHB, MyPTA, MyDurban, MyDinokeng and MyZA - giving you lots more exposure. You can find our Refund Policy here. MyPE Advertiser Terms and Conditions here. Click here for the Business Directory … [Read more...] about More Ad Choices on MyPE
Port Elizabeth’s Top 20
In the month of February 2011 we published 309 articles on MyPE covering a range of topics pertinent to Port Elizabethans. Some of them elicited strong and lively debate in the comments section of each article and some just crashed and burned. The article about the Rhino cruelly de-horned at Kariega with accompanying images from Ocean Messengers elicited almost double the number of reads as the second placed article about the supposed cheating by the Taxi Industry. MyPE also moved to a new … [Read more...] about Port Elizabeth’s Top 20
When Breaking a Lot of Eggs Doesn’t Lead to an Omelette
There is an old saying "Don't put all you eggs in one basket" and when it comes to marketing your business and website online that saying holds a lot of truth. There are plenty of ways to market your website online, and more often than not website owners get bombarded with myriads of available means to market their website. Some of the Links in the Chain: Advertising: For example Google Adwords and advertising available and as displayed in the MyPE business directory. Link Building: … [Read more...] about When Breaking a Lot of Eggs Doesn’t Lead to an Omelette
Changes to the MyPE Directory
Whilst on the internet and looking for a business to satisfy your need you require pretty simple information: Name of the business, a short description, contact details - all within easy reach. One other requirement for the searcher is the confidence that they are choosing to contact a business that is popular and trustworthy. With that in mind we have changed the ranking factors for businesses listed in the MyPE Business Directory in the various categories. From now on those business … [Read more...] about Changes to the MyPE Directory
Why You Want to do Work for ME
Every day of our lives we sell; ourselves to our bosses, wives, children and friends; our products to clients; our ideas to investors; our souls to the devil ...... As youngsters on the prowl for a mate every interaction with others is a sales opportunity - the toss of your hair, sucking in of your stomach, puffing of your chest, wetting of your lips, secret glimpse of forbidden skin and flashing cash are all sales techniques that we unconsciously employ/ed. Selling is all about showing a … [Read more...] about Why You Want to do Work for ME
