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Marketings Missing Links

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The increasing need for businesses to show return on investment for every cent spent and the pressure of the economy leading to budget cuts, marketers have been put under more pressure to show concrete results. The Marketing Executive Forum of the Eastern Cape has identified the need to inform marketers of the measurability of marketing and the need to show businesses and clients the possibility of higher returns on investments through marketing.

On the 18 June, Dr Elmarie Venter a lecturer from the Nelson Mandela Metropolitan University joins Neil Hart, founder and chair of Boomtown Strategic Brand Agency, to discuss the importance of research and measurement in marketing.

Dr Venter has published more than 80 articles in non-academic journals, magazines and newspapers, while being the Associate Editor of the South African Journal of Economic and Management Sciences. She will cover qualitative and quantitative research methodologies for marketers to educate and equip them to be more effective in marketing, allowing you to create campaigns based around correct research and assumptions.

Following that Neil Hart, will discuss award winning case study showcasing the top national awarded Direct Marketing Campaign from the Assegai Awards. This talk will aim to inspire and create an understanding on how to use relevant market insights to create a campaign that measures return on investment.

The XTALK takes place on Monday, 18 June 2012 at 4pm, at the NMMU North Campus Auditorium and cost is R210.00. To book your seat for this event, email Gabi on xtalks@mxforum.co.za.

Dr Elmarie Venter
Dr Elmarie Venter
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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.