elmarie venter

The increasing need for businesses to show return on investment for every cent spent and the pressure of the economy leading to budget cuts, marketers have been put under more pressure to show concrete results. The Marketing Executive Forum of the Eastern Cape has identified the need to inform marketers of the measurability of marketing and the need to show businesses and clients the possibility of higher returns on investments through marketing. On the 18 June, Dr Elmarie Venter a lecturer … [Read more...] about Marketings Missing Links