The increasing need for businesses to show return on investment for every cent spent and the pressure of the economy leading to budget cuts, marketers have been put under more pressure to show concrete results. The Marketing Executive Forum of the Eastern Cape has identified the need to inform marketers of the measurability of marketing and the need to show businesses and clients the possibility of higher returns on investments through marketing. On the 18 June, Dr Elmarie Venter a lecturer … [Read more...] about Marketings Missing Links
marketing executive forum
Eastern Cape Marketers Unite
Marketing and Communications in the Eastern Cape has taken a leap forward with the formation of the area's first Marketing Executive Forum (MXF). The forum has been formed as a result of a need for a body in the Eastern Cape that arose from countless requests from Marketing and Communications professionals. The MXF mission is to create a platform for marketing professionals in various industries in the Eastern Cape to be inspired, to grow and discuss topics relevant to the industry. The forum … [Read more...] about Eastern Cape Marketers Unite
