There is some debate here in MyPE land about whether Coupons are the way to go when it comes to selling off space and product, I tend to think that they somehow 'cheapen' the offering whereas others say that a coupon is a great way to generate hype and notify people about specific NEW product offerings. Nevertheless, we are gonna give it a bash. Two of our new product offerings for advertisers on MyPE are located here: A 300 x 250 advert in the RHS Sidebar (List price of R25.00 per … [Read more...] about 75% Off MyPE Advertising
Marketing
The Future of Tourism
Quite a massive statement from the NMBBC as they gathered diverse players in the tourism market together for 'talks about talks' last week on Wednesday. As a sideline observer of the tourism industry for many years my abiding observation has always been that the local tourism industry is fragmented and totally unable to rally around the simple fact that Port Elizabeth needs to be unselfishly marketed by all role players chanting a specific mantra with one voice. It is an inescapable fact that … [Read more...] about The Future of Tourism
The MyPE Top 10
It has been a while since I 'plakked' the MyPE Top 10 up. The three main areas of the site reflected below are the News, Directory and Classifieds Sections and the Top 10 for each cover the period 18 to 22 July 2011. The individual pages below are the most visited for that time period: News: Property Rates Ammendment Bill Check Your Company Status 3 New Springbok Caps Say Hello to Decreased Water Restrictions Dam Levels Stomach in Chest Out The Dog Whisperer Weekend Post … [Read more...] about The MyPE Top 10
Ooi! Do You Have Permission to use That
Being a photographer and musician I'm often faced with this scenario; "What if someone uses my photo's or tracks without permission and gains from it?" I have been faced with that situation before but this rant is about MyPE being subject to what is more commonly known as copyright infringement. And just for the record, this happened not once but TWICE with the SAME company (Before any questions get raised, yes I do know this for a fact). What gets me about the whole scenario is how a big … [Read more...] about Ooi! Do You Have Permission to use That
More Ad Choices on MyPE
We have opened up some more ad slots for Port Elizabeth businesses on MyPE and now, in the news section have a total of 6 ad slots to choose from (see image below for the positioning). At present some or all of these ads also appear on these sites: My Cradock, My Port Alfred, My Cape Town, MyJHB, MyPTA, MyDurban, MyDinokeng and MyZA - giving you lots more exposure. You can find our Refund Policy here. MyPE Advertiser Terms and Conditions here. Click here for the Business Directory … [Read more...] about More Ad Choices on MyPE
Eastern Cape Marketers Unite
Marketing and Communications in the Eastern Cape has taken a leap forward with the formation of the area's first Marketing Executive Forum (MXF). The forum has been formed as a result of a need for a body in the Eastern Cape that arose from countless requests from Marketing and Communications professionals. The MXF mission is to create a platform for marketing professionals in various industries in the Eastern Cape to be inspired, to grow and discuss topics relevant to the industry. The forum … [Read more...] about Eastern Cape Marketers Unite
A Valuable Lesson for This Winona Chiropractic Center (and Brett)
I can empathise with Brett Terpstra, a web designer who waited almost four years for money owed to him for a web design job that he completed for a Winona, Canada, chiropractic firm. In desperation he changed the web site as below, the image went viral and loads of controversy erupted around his actions. Brett should have done what he has now and just taken the site down - see http://winonachiropractic.com/. In the interim the chirpractor that Brett had a beef with opened another practise … [Read more...] about A Valuable Lesson for This Winona Chiropractic Center (and Brett)
Do You Have the Clout to Influence Me?
For some wonderfully unknown reason the number of followers of the MyPE Twitter account keeps on growing steadily despite my resolve to not follow anyone as I feel it is an artificial way of boosting followers. Keeping up with what is happening on Social Networks is a daunting and frustrating task as you can be guaranteed that whatever you write about, someone else will always pop up to say that they were first. In a way this is a 'good thing' as it has served to make me chant over and over … [Read more...] about Do You Have the Clout to Influence Me?
How a Productive Genius uses the MyPE Directory
The one GOOD THING about getting out from behind my desk and making like a Mole hitting sunlight is that I get to interact with many clever people. Of course I am a little narrow minded as, for me, clever people are only those that read and use MyPE. At a recent financial wellness breakfast (what a clever and devious choice of words that was on the part of the organisers!) a MyPE reader reminded me of why the Business Directory makes such sense for him. Every time that our clever friend, … [Read more...] about How a Productive Genius uses the MyPE Directory
When Small is Better
The normal question on everyone's lips when they find out that I run the MyPE web site as my 'job' is; "But, how do you make money?" Apart from the stock answer; "Slowly" I try and explain to them that there are a number of avenues open to a web site owner. Here at MyPE we use: Google Adsense - those contextual text and image ads you see Affiliate Marketing - links and ads to product and service vendors Cost per Impression - footer and sidebar 'filler' ads Cost per Period - … [Read more...] about When Small is Better
Stuff Away Sunshine
Back in the day when Yahoo was still king of the throne and websites were designed with nasty table layouts, Ariel or Comic Sans fonts and just really crappy colours you could get away with keyword stuffing. You could stuff your site with all the keywords you could think of and become king of the hill in no time. And today? Nope, no more keyword stuffing. Today the story is much different, Google runs the show and with good reason. If you want to be on top of the ranks, you will have to earn … [Read more...] about Stuff Away Sunshine
When Breaking a Lot of Eggs Doesn’t Lead to an Omelette
There is an old saying "Don't put all you eggs in one basket" and when it comes to marketing your business and website online that saying holds a lot of truth. There are plenty of ways to market your website online, and more often than not website owners get bombarded with myriads of available means to market their website. Some of the Links in the Chain: Advertising: For example Google Adwords and advertising available and as displayed in the MyPE business directory. Link Building: … [Read more...] about When Breaking a Lot of Eggs Doesn’t Lead to an Omelette
Best Prices for Body Parts and Organs
What happens when a psychopathic animal poacher turns his attention to human beings? It’s a question posed by local thriller / horror film Night Drive, which releases nationwide on 4 March 2011. The film has received a significant amount of awareness after its promoters embarked on a low level awareness drive at two major intersections in Johannesburg. This involved the distribution of less than 1600 flyers to motorists, advertising a fictitious promotion for rhino & human body parts and … [Read more...] about Best Prices for Body Parts and Organs
THIS is What is Meant by the Term ‘Link Love’
On all the millions of web sites around the world - not including those pseudo Facebook and Twitter 'sites' - the competition to get good organic rankings on Google, Yahoo, Bing and the other search engines and directories is tough. One of the ranking factors used by Google to determine whether a web site appears on the front page of results, or is buried in la la land on page 2 or worse, is the number of sites pointing back to the site in question. These links are variously called backlinks, … [Read more...] about THIS is What is Meant by the Term ‘Link Love’
Got The Site But No Bookings?
As a web designer I often get contacted by people saying that they don't think that their website is performing well online. Most often they say that they are not getting enquiries, sales or bookings. The term for this type of interaction between users and websites is called "conversion". Conversion is when a user converts from being just a visitor or reader to someone who makes contact either by making a booking, requesting rates, buying a product and even something as simple as making a … [Read more...] about Got The Site But No Bookings?
