The Magnetic Storm Group has hired Jane Stevenson as Strategic Director, after experiencing a strong period of growth across its businesses. “Few are aware of the specialist divisions that fall under the Magnetic Storm brand. Our events company is well known however we have teams that are the industry experts in production, infrastructure, and event IT for example.“ Explains Magnetic Storm Group CEO Glenn van Eck. With immediate effect, the Magnetic Storm Group consists of: Alliance Safety … [Read more...] about Taking the future by storm
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Flying Fish takes flight with Boomtown
South African Breweries has appointed Boomtown as a below the line partner for Flying Fish, its premium flavoured beer brand. Having had a successful five-year relationship with South African Breweries, Boomtown has played a role in the growth of the Castle Milk Stout brand, and is using its expertise in the FMCG sector, consumer insights, in-store expertise and experiential campaigns to help achieve brand objectives and growth for the brand. On Flying Fish, Boomtown has been charged with … [Read more...] about Flying Fish takes flight with Boomtown
PE creative director named in South African 2015 Cinemark Young Lions jury line-up
Part of the international festival celebrating creativity, Cannes Lions, Young Lions challenges young creative talent to film and edit a 60-second advert in 48 hours. The local leg of the competition, Cinemark's Young Lions is calling for entries. Its jury members will handpick a two-man team who will be given the opportunity to travel to the Cannes Lions Festival and represent South Africa in the international Young Lions Competition. Andrew MacKenzie, creative director of Boomtown, has been … [Read more...] about PE creative director named in South African 2015 Cinemark Young Lions jury line-up
Design Indaba comes to Port Elizabeth
The world renowned Design Indaba Conference, famous for its showcase of innovative and talented out of the box thinkers and designers, will be streamed live from Cape Town to Port Elizabeth between February 25th and 27th. It is brought to the city by Boomtown and its partners, Algoa FM, Axxess ISP, Cadar Printers, The Herald, Hola 4 Events and the Mandela Bay Development Agency. “With a focus on international thought leadership, the Design Indaba Conference has become one of the world’s … [Read more...] about Design Indaba comes to Port Elizabeth
Additions to Boomtown Board of Directors announced
Celebrating its 21st anniversary in the creative industry, the board of directors of leading creative agency, Boomtown, announced today two additions to the leadership team. Kenny Holloway, Client Service Director and Shaun Martin, Finance Director assume their new roles effective immediately. “Kenny and Shaun have both held senior managerial roles within Boomtown for a number of years. Their agency experience coupled with their individual strengths will add a valuable perspective to our … [Read more...] about Additions to Boomtown Board of Directors announced
Web site promises to revolutionise property experience
A new website by the Just Property Group launches today to revolutionise how home buyers, renters and investors navigate the property market. Founded in 2001 as Just Lettings the company has grown to not only dominate the rental market in South Africa; the Just Property Group came to fruitition in 2009 capitalising on the strong Just brand and now offers a complete property offering. Using its insight, experience and national footprint, its new website breaks the mould and gives users a … [Read more...] about Web site promises to revolutionise property experience
PE’s Award Winning Heartbeat
A prestigious international advertising award bestowed on Port Elizabeth-based Boomtown advertising agency at a glittering international ceremony in Cannes returns home on 24 June. Boomtown, which this year celebrates 20 years in the industry, received a coveted silver Lions Health award at the inaugural Lions Health Awards at the Palais des Festivals in the star-studded French Riviera city recently on 14 June. According to the agency, the award has helped shine a spotlight on the region's … [Read more...] about PE’s Award Winning Heartbeat
Our personal brands include three key aspects
"We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you." These are the words of branding guru Tom Peters - and this was also the main message of a talk on personal branding and leadership geared towards Nelson Mandela Metropolitan University's top academic achievers. The 65 student attendees from all seven faculties of the university - all of whom are recipients of NMMU's prestigious Vice Chancellor's … [Read more...] about Our personal brands include three key aspects
Hannah’s Arms in Boomtown’s hands
Abortion is legal in South Africa, and for many desperate young women who do not know that other options exist, this remains the only answer. Sometimes, when the babies are born new mothers without proper support simply cannot cope. This is a problem Hannah’s Arms works to solve, and to serve babies born into crisis focusing on their immediate physiological, psychological and emotional needs. “A partner of ours told us of Hannah’s Arm’s work and mentioned it needed help to raise awareness … [Read more...] about Hannah’s Arms in Boomtown’s hands
Best radio ad of the month
All campaigns should solve business challenges and deliver results, but the cherry on the top is to have the creative and execution recognised by peers as a shining example. And that’s just what Port Elizabeth's Boomtown did with its latest national radio campaign for Shatterprufe. Highlighting SA’s premier windscreen manufacturer’s trusted and high-quality product, Grenada/Grenada received glowing acclaim from the world's best ad industry website, BestAds. A prestigous award, BestAds is … [Read more...] about Best radio ad of the month
PE’s creatives to experience the best of Design Indaba
The Design Indaba simulcast for Port Elizabeth’s creatives will be brought to the city by Boomtown for a second time. The conference will be simulcast to a venue at the Little Ford Theatre in Central Port Elizabeth from Wednesday 26 February to Friday 28 February 2014. A collaborative effort to bring the Design Indaba Simulcast to PE, Glen Meier, Boomtown’s MD added: “Design Indaba is the leading light for creativity in Africa, and with them we are committed to promoting the industry by … [Read more...] about PE’s creatives to experience the best of Design Indaba
Booming week at Boomtown
It doesn’t rain, it pours when it comes to awards for Boomtown, and last week the team walked away with a gold international EPICA award, and four Assegais for its World’s First Stethoscope Radio Ad for Africa Health Placements. The gold EPICA was awarded in the B2B direct mail category and Boomtown was one of only three South African agencies to be recpgnised. At the Assegais it was recognised in the alternative media category (leader award) and won a bronze in the 3D direct mail category, … [Read more...] about Booming week at Boomtown
Making Maize Sales Boom
Highly refined maize meal is the cornerstone of the South African food industry and also the food staple for many. There is a multitude of brands available – and to stand out from competition is vital for brands, as well as having a good price point. Popular in the North West province and Gauteng, Super Goal by Noordfed is sold in wholesale and various selected outlets, and is set to see a brand rejuvenation to do just that. Port Elizabeth's Boomtown Strategic Brand Agency has been charged … [Read more...] about Making Maize Sales Boom
Loeries come to roost at Boomtown
Flying direct from Cape Town, two bronze Loeries will soon be roosting at Boomtown as it scooped two prestigious birds at the 34th Annual Loerie Awards for its work with Africa Health Placements and Art for Change. Boomtown’s logo design for Art for Change was the only Loerie awarded in the logo category this year. Andrew MacKenzie, Boomtown’s creative director said: “We feel extremely privileged to have been recognised. Art for Change is a great initiative and cause that curates work from … [Read more...] about Loeries come to roost at Boomtown
Boomtown becomes part of the SAB Gold Circle
Boomtown Strategic Brand Agency has received a Gold Circle Award for its Castle Milk Stout Unplugged campaign from its client, SAB. The awards recognise SAB partners in the marketing field across all disciplines. The Gold Circle was awarded for ‘excellence in experiential events execution’, which celebrated the recent campaign for its Castle Milk Stout. A series of music events where artists performed unplugged. Unplugged music is as pure as Castle Milk Stout, and the experiences were made … [Read more...] about Boomtown becomes part of the SAB Gold Circle
