Boomtown Strategic Brand Agency received the PMR Africa diamond arrow award, the highest honor, with an excellent score of 4.34 out of a possible 5.00 in the advertising category. The PMR awards commend local company, department and institution competencies and celebrate personnel and staff for creating an exceptional company – no matter the industry. Glen Meier, Boomtown’s Port Elizabeth managing director commented saying: “We attend the PMR business awards here in port Elizabeth every … [Read more...] about Booming Boomtown scoops diamond arrow award
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Career paths uncovered in the palm of student hands
Today’s school leavers are glued to their cell phones, so what better way for Nelson Mandela Metropolitan University (NMMU) to engage with prospective students using a market-leading mobile app. Creating a unique user-friendly experience, the NMMU app creates the path for young adults to embark on their journey. Pieter Swart, Director: Marketing and Corporate Relations said: “We wanted to engage with prospective students using their preferred mode of information seeking and further support … [Read more...] about Career paths uncovered in the palm of student hands
Dumb ways to braai
Marina Sea Salt wants to hear the publics’ dumbest ways to braai. As a spoof of the popular Dumb Ways to Die, Boomtown has created the competition to find SA’s dumbest ways to braai stories. As part of a brand awareness exercise, and launched this week, the competition runs until July 31st, with the dumbest ways to braai to be featured in a Marina Sea Salt ‘ditty’ and possibly as part of its radio advertising, and those whose lyrics will be included in the song will also receive a … [Read more...] about Dumb ways to braai
Rebrand 100 celebrates birth of the Adventure Province
The repositioning of the Eastern Cape as Adventure Province by Boomtown has been recognised globally as one of the most significant rebrand exercises of a destination by REBRAND 100. Once a year, a fresh panel of international business, marketing and design executives is selected to jury the competition, with the goal of showcasing globally the most effective brand transformations. The Eastern Cape has a lot to offer, to many people, so the challenge was defining a single and unique draw … [Read more...] about Rebrand 100 celebrates birth of the Adventure Province
Fuelling entrepreneurial spirit
In the spirit of entrepreneurism that Boomtown was founded, it is investing in the entrepreneurs of today, and tomorrow. Entrepreneurship in South Africa is reported to be at its lowest level in three years. The latest Global Entrepreneurship Monitor report found less than 14% of South Africans surveyed planned to start a business within the next three years. It also found "total entrepreneurial activity" fell to 7.3% in 2012, a 1.8% drop from the previous year. Boomtown has chosen local … [Read more...] about Fuelling entrepreneurial spirit
Place Stethoscope here
Though it has 20% of the world's population, sub-Saharan Africa has only 2% of the world's physicians. Africa Health Placements (AHP) has been on a mission to draw enthusiastic graduate doctors from the US and Europe to get involved, improve medical care and gain invaluable experience across Africa. To stand out from the crowd and draw attention to the needs of the continent, AHP's recruitment is supported by creative award-winning marketing campaigns. Working with Boomtown, the agency … [Read more...] about Place Stethoscope here
Closing the talent gap with Bayeza
In 2012, it was reported that 600,000 graduates in South Africa were unable to find employment, and unable to put into practice what they had learnt. With the gulf between university and the workplace not helping students, it’s the vision of private enterprises which must lead the development of tomorrow's talent. “South Africa has an abundance of eager graduates looking to make their mark in industry, and it’s fostering this talent that will lead to the country being a strong competitor in … [Read more...] about Closing the talent gap with Bayeza
Boomtown
Join Port Elizabeth and MyPE in congratulating Mover and Shaker, Boomtown: After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created in 1987 focusing on Europe only and have for the first time opened the awards to … [Read more...] about Boomtown
Boomtown take Assegai home
Boomtown Strategic Brand Agency has achieved its second award in the same week. Following its CLIO award, last night it was annouced that the agency won an Assegai for its Dream Starter campaign for Nelson Mandela Metropolitan University (NMMU). A fully integrated campaign, Dream Starter was part of the University’s Open Day 2012 to engage with its potential students, and discover their dreams and ambitions. Interest post-open day was generated using social media, QR codes on posters and … [Read more...] about Boomtown take Assegai home
Boomtown wins silver in the CLIO Healthcare awards
Boomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York last night for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa. Targeting medical graduates in first world countries, the direct mail campaign titled The World’s First Stethoscope Radio Ad worked by the recipient placing their stethoscope on the box, where a pressure sensor would activate the … [Read more...] about Boomtown wins silver in the CLIO Healthcare awards
Port Elizabeth is charged with A4 ideas
Calling all creatives! PE is sparking with ideas and creativity and wants everyone involved. A one night only exhibition of artworks on A4 will be held in Boomtown’s new studio space in Bridge Street, South End on the night of 31 October. All artworks will be sold for R100 per piece and the proceeds will become seed capital towards an Incredible Ideas Indaba of international standard to be held in 2013. The public is encouraged to submit any artwork on A4 which doesn’t exceed the weight … [Read more...] about Port Elizabeth is charged with A4 ideas
Boomtown goes international
Boomtown Strategic Brand Agency recently joined global networking agency ComVort to expand its reach to an international level. ComVort is one of the world’s largest networks of advertising and marketing agencies with over 170 offices, in 140 cities across more than 60 countries worldwide - giving Boomtown access to global trends and research on international consumer behaviour. “Many of our clients are looking to tap into their industry specific global trends or launch products into … [Read more...] about Boomtown goes international
Up-skilling in tourism management
Boomtown Strategic Brand Agency has built its portfolio of tourism clients over the past few years becoming specialists in destination branding and marketing, as well as tourism promotion. With tourism continuing to grow as a priority sector in South Africa, Boomtown has focused its efforts to become more knowledgeable and leading regarding current tourism trends as well as the various elements that play a role within the industry. Through the University of Cape Town’s, Get Smart Learning … [Read more...] about Up-skilling in tourism management
Official Start for New Boomtown MD
Wayne Harrison has officially stepped in as the new Managing Director of Boomtown as founder Neil Hart steps into a chairman role, focussing on the strategic business decisions. Harrison, who has a long list of credentials having worked in the South African advertising industry since 1989 gaining experience in small, award-winning specialised brand agencies as well as large global networks, is set to combine his experience with the agency’s skill to create nationally recognised and … [Read more...] about Official Start for New Boomtown MD
7th Year in a Row for Local Agency
In light of the international Circle of Excellence award win and being a Cannes finalist, Boomtown Strategic Brand Agency has once again proven to be a fierce competitor in the industry by winning a Diamond PMR Africa (Professional Management Review) award at the Eastern Cape Province leaders and achievers awards breakfast. This award secured the 1st overall spot for excellence in advertising, becoming the 7th consecutive year for Boomtown winning a PMR award. The PMR awards represent … [Read more...] about 7th Year in a Row for Local Agency
