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Boomtown

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Join Port Elizabeth and MyPE in congratulating Mover and Shaker, Boomtown:

After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created in 1987 focusing on Europe only and have for the first time opened the awards to global entries. The awards received more than 3800 entries this year from across the globe including countries such as Canada, India, Singapore, China, Australia and the Philippines and is aimed at recognizing outstanding creativity.

This will be Boomtown’s third award over the past ten days proving that they are both competitive in an international sphere such as America and Europe as well as being recognized locally.

“November has been a fantastic month for us being recognized both locally and internationally for our work, we’re hoping this is just the beginning for great things to come in 2013,” said Creative Director Andrew MacKenzie.

The Always On campaign has already claimed two Gold Assegai awards in the craft and media 3D categories as well as the Inkosi Award, the most prestigious award at the 2011 Assegai Awards and was a finalist at the Cannes Lions. The aim of the campaign was to launch Aggreko’s power solutions to a niche target market in South Africa. The creative team at Boomtown conceptualised a unique three dimensional direct marketing piece in the form of a simple black box which continues to turn itself on when the user tries to turn it off. The campaign yielded a phenomenal response rate of 57% in terms of lead generation for Aggreko.

Submitted by: Gabriela Vleeschouwer on behalf of Boomtown.

Aggreko Epica Team
The Creative Team includes: (from left to right) front: Louw Sevenster, Designer; Wayne Harrison, Managing Director. Back: Andrew MacKenzie, Creative Director; Gary Welsh, Copywriter; Sam Hewitson, Business Unit Manager; Senzo Xulu, Art Director.

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.