Boomtown throws down the gauntlet: Boomtown - an agency that has maintained a low profile over the years but lists several of South Africa's either very successful, favourite or heritage brands as clients on its books - has thrown down ... Source: "Gqeberha" - BingNews. Bay biker killed over weekend identified: A man from Gqeberha who was killed on Saturday when he lost control of his motorcycle has been identified. Police spokesperson Captain Sandra Janse van Rensburg says 24-year-old … [Read more...] about Boomtown throws down the gauntlet – Gqeberha in the News
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Boomtown assists Mashesha Stoves develop its purposeful brand
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook in urban areas with schools also benefitting from the innovation as well as forming part of corporate CSR initiatives to … [Read more...] about Boomtown assists Mashesha Stoves develop its purposeful brand
ECPTA appoints Boomtown as media planning and buying partner
Following a successful tender process, Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner. A previous client of Boomtown, it is delighted to be working with ECPTA once again. A three-year contract, Boomtown will be ensuring the ECPTA will be visible to the right people at the right time in order to increase visitor numbers to the Eastern Cape. “Tourism is potentially a significant economy for the Eastern Cape, and it’s … [Read more...] about ECPTA appoints Boomtown as media planning and buying partner
Woodridge College and Preparatory School launches Eco Smart
Woodridge College and Preparatory School has a vision to become a leading eco-school in South Africa, and a leading globally registered eco-school. To do this, it has briefed Boomtown to create a campaign to launch its Eco Smart program and position the popular independent school as an environmental leader. "We want to have one of the lowest carbon footprints per educated child, globally," remarks Woodridge College Headmaster, Derek Bradley. "By investing in reducing our energy … [Read more...] about Woodridge College and Preparatory School launches Eco Smart
Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director, remarks on the appointment saying: "We are proud to have partnered with the global Lafarge group and its local marketing team to … [Read more...] about Lafarge cements its brand in South Africa with Boomtown
Woodlands Dairy launches ‘Clean Up Your Hood For Good’
Woodlands Dairy and its First Choice brand have launched its latest campaign as part of its Good Movement. Encouraging the community to ‘Clean Up Your Hood For Good’, Woodlands Dairy in partnership with Kouga Municipality, is taking charge of the road that leads into Humansdorp from the N2. Revealing the large billboard on the R303, Mr. Lex Gutsche the CEO of Woodlands Dairy, Kouga Mayor Horatio Hendricks and key partners in the initative were also present, including: local business man Paul … [Read more...] about Woodlands Dairy launches ‘Clean Up Your Hood For Good’
Boomtown gets Milki to #idairyu consumers
‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media for news, insipiration and in order to express themselves, #idairyu was borne. “We want to challenge consumers by prompting them to be spontaneous and take up … [Read more...] about Boomtown gets Milki to #idairyu consumers
Sovereign Foods partners with Boomtown – MyPR.co.za
Sovereign Foods partners with Boomtown: Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef’s Choice and Chicken ‘Tizers fall under the Sovereign Foods Food Services division and a brand awareness campaign has been created by Boomtown to drive sales within the broader food services market. Using print and digital … [Read more...] about Sovereign Foods partners with Boomtown – MyPR.co.za
Boomtown bolsters strategic department
Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna Brown, an experienced senior designer (Btech in Graphic Design) and user experience (UX) specialist (13 … [Read more...] about Boomtown bolsters strategic department
MBDA appoints Boomtown for marketing services and media buying brief
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying. The proudly Nelson Mandela Bay agency is delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development. “Everyone here at Boomtown believes in what the MBDA is looking to achieve, and it’s the base of what’s to be a successful partnership,” remarks Boomtown MD, Andrew MacKenzie. Luvuyo … [Read more...] about MBDA appoints Boomtown for marketing services and media buying brief
Agency growth allows investment in fresh talent
Six new hires across creative and account management, sees Boomtown adding to its talent fueling the agencies growth, capacity and creative output. Within the client services, Pelokazi Mtwisha, Anina Pienaar and Zanda Twala join the team as account managers. And Danelle Classeen, Sukesh Moodaley, and Siyabonga Ndlebe bolster the Boomtown design force. “Adding young blood to the team enables us as an agency to elevate our creative output, challenge the status quo and drive new ideas,” … [Read more...] about Agency growth allows investment in fresh talent
Illovo appoints Boomtown for research project
Africa's biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project. With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand. "We're familiar with the FMCG markets across various African nations, and have worked with multiple household brands," remarks Stuart Innell, Boomtown lead strategist. "The entire team is incredibly excited to be working with another iconic South … [Read more...] about Illovo appoints Boomtown for research project
Sarah Baartman District Municipality appoints Boomtown for tourism brief
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown fold,” remarks Boomtown Business Group Head, Ebert Grobler. “Both teams are excited to develop the marketing … [Read more...] about Sarah Baartman District Municipality appoints Boomtown for tourism brief
Boomtown to propel Propella brand
Boomtown is working with Port Elizabeth-based business incubator, Propella to enhance the brand and move it towards its own corporate objectives. Following a series of workshops, Boomtown has created a brand positioning for Propella, and consolidating its corporate identity, with the roll-out to commence early 2018. “We love working with, and supporting SMEs in the Bay and allowing them to realise their potential,” remarks Boomtown MD Andrew MacKenzie. “Partnering with Propella, means not … [Read more...] about Boomtown to propel Propella brand
Twizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from the insights gathered, created a brand strategy which will guide all communication going forward. “Boomtown illustrated an in-depth knowledge and … [Read more...] about Twizza partners with Boomtown
