As an Eastern Cape agency with a national client base, Boomtown found it challenging to find the talent it needed. As a solution it created an intern programme, Bayeza. In its fifth year, the agency is looking to hire its next intake of graduates to become part of the team and become moulded into outstanding, employable resources. Bayeza started in 2012 with one graphic design intern in 2012, Pola Maneli. A talented individual who won two gold Loeries went on to work for one of the best … [Read more...] about Bayeza: turning interns into future leaders
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Boomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on the Spar Ladies race and having the team dress up and run, having Athol Trollip raise the #fillourstadium flag at the Donkin Reserve, … [Read more...] about Boomtown #filledourstadium for the Southern Kings
First Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline 'It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn't actively promote its operational excellence and continual improvement to become the most admired dairy in Africa," remarks Jess Massyn, Boomtown Account … [Read more...] about First Choice launches biggest campaign to date
Bronx Woman appoints Boomtown to grow its brand
Bronx Woman, a niche South African footwear brand, has appointed leading creative agency, Boomtown, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are incredibly popular,” remarks Stuart Hopwood, Head of Group Marketing for the Bolton Footwear Group. “Our investment in our branding aims to balance this, and to introduce more women to … [Read more...] about Bronx Woman appoints Boomtown to grow its brand
#funfilledvelvet campaign to hit stores this Easter
Boomtown’s 2017 campaign for First Choice’s popular dairy dessert product, Velvet, is set to hit stores from April 10th and will run through to June 4th. Inspired by the versatility of Velvet, the #funfilledvelvet campaign encourages people to purchase, experiment and share their Velvet creation. The campaign’s creative execution centres around a visual (left) where you can see what Velvet can make, “we wanted to showcase the culinary potential of the product can, a beautiful 3D render … [Read more...] about #funfilledvelvet campaign to hit stores this Easter
Design Indaba 2017 to hit Port Elizabeth
The world renowned Design Indaba Conference, famous for its showcase of innovative and talented out of the box thinkers and designers, will be streamed live from Cape Town to Port Elizabeth from March 1st to the 3rd. It is brought to the city by Boomtown and NMMU. The theme for 2017 follows the line ‘Inspiration is nothing without action’, and sets an exciting message and tone for the event. Design Indaba is an annual three-day showcase of the world’s best creative minds, providing endless … [Read more...] about Design Indaba 2017 to hit Port Elizabeth
First Choice summer custard campaign launches
As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. The second year in a row for this campaign, First Choice is running a cash-prize competition for shoppers who purchase any First Choice Custard product and promoting in-store, on-pack, print advertising and social media. With the creative for the campaign created by Boomtown designed to catch the attention … [Read more...] about First Choice summer custard campaign launches
Boomtown’s brief to take SA’s first and only certified organic frozen lemon juice to market
SOGA (Sundays Organic Growers Association) Organic® appointed Boomtown to design the packaging for South Africa’s first and only certified organic frozen lemon juice, and it’s just landed in select supermarket freezers. Hitting the shelves in key Food Lovers Markets throughout Port Elizabeth, the Garden Route, Stellenbosch and Cape Town in a soft launch this month, consumers can enjoy certified organic lemon juice all year-round. The packaging is designed with convenience in mind (freezer … [Read more...] about Boomtown’s brief to take SA’s first and only certified organic frozen lemon juice to market
Boomtown creates and rolls out website for international logistics firm
Global logistics and transportation company Tigers specialising in supply chain enterprise solutions approached Boomtown to create a website in-line with global standards and to increase lead generation. “Tigers focuses on two main assets, technology and its people,” comments Boomtown Business Group Head, Lauren McNish. “With a culture centred on performance and providing a unique customer experience, our solution positions the company online alongside how it operates off-line.” Within the … [Read more...] about Boomtown creates and rolls out website for international logistics firm
Castle Milk Stout Chocolate Infused, wets the appetite of SA and exceeds expectations
Beginning as a limited edition, Castle Milk Stout’s Chocolate Infused was so well-received by consumers, that it was nationally rolled-out in July 2015 and since then has almost doubled its sales volume target. The product innovation was introduced in 2014 to open up the Castle Milk Stout brand and the wider stout category to a broader market. SAB wanted to reach younger, consumers in mixed gender occasions. And did so with an easy drinking stout with a lower 4.5% ABV “We brewed the new stout … [Read more...] about Castle Milk Stout Chocolate Infused, wets the appetite of SA and exceeds expectations
BBF Safety Group appoints Boomtown to handle Bronx Safety Footwear
The BBF Safety Group has appointed Boomtown to handle the brand strategy and communications for Bronx Safety Footwear. Boomtown has worked with Bagshaw Footwear, the manufacturer of Le Maitre and Fuel for many years. And it’s through Bagshaw Footwear’s merger with Beier Safety Footwear, Bronx Safety, United Frams and Wayne Plastics to form the BBF Safety Group that it has been given the opportunity to work with the popular brand. “We’re looking forward evolving the Bronx Safety brand,” … [Read more...] about BBF Safety Group appoints Boomtown to handle Bronx Safety Footwear
Demand Reduction campaign launched in Vietnam
Rhino horn consumption in Vietnam has surged and grown to be the world’s largest recipient of both legal and illegal rhino horn from South Africa. It’s with this knowledge that the Wilderness Foundation approached Boomtown to create a campaign to influence the youth market of Vietnam to reduce future demand. “The South African government announced earlier this year that 363 rhinos have been poached in the first four months of 2016 in South Africa alone,” comments Cheryl Reynolds, … [Read more...] about Demand Reduction campaign launched in Vietnam
Boomtown sets the wheels in motion for the Qhubeka 5000
Looking for a partner to bring its newest fundraising event to life, Qhubeka approached Boomtown to spread the word and get people involved in the inaugural Qhubeka 5000. To coincide with the Tour de France, on July 15th and 16th, people can register to ride, be it with friends on the road, in a spinning class or on an indoor trainer. The fee to participate is $10 (around R155 at today’s exchange rate), with all funds raised going towards funding 5,000 bicycles this year. “Bicycles are … [Read more...] about Boomtown sets the wheels in motion for the Qhubeka 5000
Design Indaba 2016 to hit Port Elizabeth
The world renowned Design Indaba Conference, famous for its showcase of innovative and talented out of the box thinkers and designers, will be streamed live from Cape Town to Port Elizabeth between February 17th and 19th. It is brought to the city by Boomtown and its partners: Algoa FM, Axxess, Nelson Mandela Bay Development Agency and Times Media. For 2016 the annual Design Indaba Festival sees a renewed format. Building onto its flagship Conference and Simulcasts, its inaugural FilmFest … [Read more...] about Design Indaba 2016 to hit Port Elizabeth
Colours of You SA: show us your true colours
An initiative of Gerard Addison, Colours of You SA seeks to promote both artistic talent and all things South African, by bringing people together through art and design. Last year, the Colours of You exhibition generated a lot of talk and excitement in the creative community of Port Elizabeth, and in its second year, it’s looking to generate even more energy and momentum. The call for submissions for 2015 is out, and the team has sent out the brief: Do you have anything loud, proud or … [Read more...] about Colours of You SA: show us your true colours
