Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project.
With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand. “We’re familiar with the FMCG markets across various African nations, and have worked with multiple household brands,” remarks Stuart Innell, Boomtown lead strategist. “The entire team is incredibly excited to be working with another iconic South African brand and forming a long-term relationship.”
Author: Kimberley Clare Ogden
Website: http://www.boomtown.co.za
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Port Elizabethan
This author is a 'catch-all' for occasional articles and letters written to MyPE. The Author of each article can be found in the signature at the bottom of each individual article.
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