Following a tender process, Magnetic Storm has been appointed by the Mandela Bay Development Agency (MBDA) as one of the accredited event service providers for the Nelson Mandela Bay Stadium. “The appointment of a panel of accredited service providers is part of our remit to broaden the pool of service providers and offer opportunities to various businesses in the Bay,” remarks Luvuyo Bangazi, MBDA marketing and communications manager. “By having the right providers in place, we can elevate … [Read more...] about MBDA appoints Magnetic Storm to panel of accredited event services providers
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MBDA appoints Boomtown for marketing services and media buying brief
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying. The proudly Nelson Mandela Bay agency is delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development. “Everyone here at Boomtown believes in what the MBDA is looking to achieve, and it’s the base of what’s to be a successful partnership,” remarks Boomtown MD, Andrew MacKenzie. Luvuyo … [Read more...] about MBDA appoints Boomtown for marketing services and media buying brief
Illovo appoints Boomtown for research project
Africa's biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project. With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand. "We're familiar with the FMCG markets across various African nations, and have worked with multiple household brands," remarks Stuart Innell, Boomtown lead strategist. "The entire team is incredibly excited to be working with another iconic South … [Read more...] about Illovo appoints Boomtown for research project
Sarah Baartman District Municipality appoints Boomtown for tourism brief
Following a tender process, Boomtown has been appointed to review and implement the Sarah Baartman District Municipality’s tourism marketing strategy over 32 months. Boomtown previously worked with the Sarah Baartman Municipality’s tourism department for over ten years until 2015. “We’re delighted that the tourism team at the Sarah Baartman Municipality has returned to the Boomtown fold,” remarks Boomtown Business Group Head, Ebert Grobler. “Both teams are excited to develop the marketing … [Read more...] about Sarah Baartman District Municipality appoints Boomtown for tourism brief
Twizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from the insights gathered, created a brand strategy which will guide all communication going forward. “Boomtown illustrated an in-depth knowledge and … [Read more...] about Twizza partners with Boomtown
Cape St. Francis Resort hires Sapphire Street
Cape St. Francis Resort has brought in Port Elizabeth agency Sapphire Street as its first retained public relations agency. A hidden gem nestled on the beach in Cape St. Francis, the resort is a unique and exclusive eco-destination surrounded by nature reserves and the warm Indian Ocean. The popular resort has hired Sapphire Street to increase awareness and drive domestic visitors to its properties. Sapphire Street director Kimberley Nanson said: “Cape St. Francis Resort is one of the … [Read more...] about Cape St. Francis Resort hires Sapphire Street
Making Maize Sales Boom
Highly refined maize meal is the cornerstone of the South African food industry and also the food staple for many. There is a multitude of brands available – and to stand out from competition is vital for brands, as well as having a good price point. Popular in the North West province and Gauteng, Super Goal by Noordfed is sold in wholesale and various selected outlets, and is set to see a brand rejuvenation to do just that. Port Elizabeth's Boomtown Strategic Brand Agency has been charged … [Read more...] about Making Maize Sales Boom
Johannesburg company enlists local company for corporate PR drive
Johannesburg-based RubiBlue is investing in fresh PR support. Its aim is to boost corporate awareness as it positions itself in the global IT arena. A software development and support services house, RubiBlue, created the market leading EasiPol. A web-based policy administration software for centralised and secure policy management. RubiBlue MD, Chris Ogden said: “We have established a reputation within the insurance industry for our high-quality, and trusted product. But now it’s time to … [Read more...] about Johannesburg company enlists local company for corporate PR drive
SMSPortal enlists Sapphire Street
SMSPortal has called in Sapphire Street for a new corporate PR drive. With its head office in Cape Town, SMSPortal is South Africa’s leading bulk SMS provider with partnerships with every South African mobile network. Sapphire Street will raise the organisation’s profile, and increase its share of voice within a very competitive market. SMSPortal Managing Director, Charles Stretch said: “We are the biggest player in the market, with a great product and service range which needs to be … [Read more...] about SMSPortal enlists Sapphire Street
Kestrel enlists Port Elizabethan for UK PR drive
A subsidiary of Eveready, Kestrel Renewable Energy (Kestrel) is pushing its small-wind turbines within the UK. This business decision is following its endorsement by the UK Government for its Feed-In Tariff scheme and its certification as the only category one (less and 5kW) micro wind turbine. Kestrel wind turbines can be seen on the beach front in Port Elizabeth as well as Walmer Park mall. If the PE winds weren’t strong enough, to become certified the wind turbine has gone through rigorous … [Read more...] about Kestrel enlists Port Elizabethan for UK PR drive
The Office Coach enlists Sapphire Street for corporate PR drive
Port Elizabeth-based people development firm, The Office Coach is investing in fresh PR support. Its aim is to boost corporate awareness as it positions itself in the people development arena. Founded by Angela Carter and Deirdre Elphick-Moore in late 2009, it has hired fellow PE business, Sapphire Street as its retained PR agency. The Office Coach offers management and labour consulting and skills development workshops uniquely designed so that individuals and the companies they work for … [Read more...] about The Office Coach enlists Sapphire Street for corporate PR drive
New PR drive for PE Based FitnessNetwork
FitnessNetwork is South Africa’s leading retailer of world-class gym equipment. It offers nationwide delivery from its online store and has two stores in Cape Town and Johannesburg. Stocking leading brands, Fitness Network has exclusive rights to sell Tunturi Platinum Cardio, Powertec Gym Equipment and WaterRower Rowing Machine to the SA market. Sapphire Street won the account after a pitch process and has been briefed to carry out a targeted programme of consumer and trade media relations … [Read more...] about New PR drive for PE Based FitnessNetwork
