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Boomtown becomes part of the SAB Gold Circle

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Boomtown Strategic Brand Agency has received a Gold Circle Award for its Castle Milk Stout Unplugged campaign from its client, SAB. The awards recognise SAB partners in the marketing field across all disciplines.

The Gold Circle was awarded for ‘excellence in experiential events execution’, which celebrated the recent campaign for its Castle Milk Stout. A series of music events where artists performed unplugged.

Unplugged music is as pure as Castle Milk Stout, and the experiences were made more memorable by the locations, Glen Meier, one of the creative minds for Boomtown said of the campaign: “From roof tops to expanses of beaches, we chose locations which took people away from the mad rush of life and bring to life the idea of unwinding with a Castle Milk Stout.”

Conceptualised by Boomtown and brought to life by VWV, the campaign was hugely successful in bringing the Castle Milk Stout brand to life and general brand awareness.

Glen Meier, Boomtown Port Elizabeth MD with Julian Remba, General Manager Castle Milk Stout and Chrissy Dransfield, Executive Producer at VWV
Glen Meier, Boomtown Port Elizabeth MD with Julian Remba, General Manager Castle Milk Stout and Chrissy Dransfield, Executive Producer at VWV

Author: Kimberley Nanson
Website: http://www.boomtown.co.za

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Port Elizabethan

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