Just beyond Blanco we rode the Montagu Pass. We live in a stunning country. #GoodyearSA - Taken by the Editor whilst wandering aimlessly about pretending to be in the know. The Outeniqua mountain range is named after the Khoisan word for "man laden with honey." A referral to the indigenous fynbos that attracts honey bees. Named after the Cape Colonial Secretary of the time, Sir John Montagu, the Montagu pass was built by Henry Fancourt White and opened in 1847. Declared a national … [Read more...] about Montagu Pass – Leg Three of the Wrangler All-Terrain 4×4 Adventure
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Castle Milk Stout Chocolate Infused, wets the appetite of SA and exceeds expectations
Beginning as a limited edition, Castle Milk Stout’s Chocolate Infused was so well-received by consumers, that it was nationally rolled-out in July 2015 and since then has almost doubled its sales volume target. The product innovation was introduced in 2014 to open up the Castle Milk Stout brand and the wider stout category to a broader market. SAB wanted to reach younger, consumers in mixed gender occasions. And did so with an easy drinking stout with a lower 4.5% ABV “We brewed the new stout … [Read more...] about Castle Milk Stout Chocolate Infused, wets the appetite of SA and exceeds expectations
Flying Fish takes flight with Boomtown
South African Breweries has appointed Boomtown as a below the line partner for Flying Fish, its premium flavoured beer brand. Having had a successful five-year relationship with South African Breweries, Boomtown has played a role in the growth of the Castle Milk Stout brand, and is using its expertise in the FMCG sector, consumer insights, in-store expertise and experiential campaigns to help achieve brand objectives and growth for the brand. On Flying Fish, Boomtown has been charged with … [Read more...] about Flying Fish takes flight with Boomtown
Boomtown becomes part of the SAB Gold Circle
Boomtown Strategic Brand Agency has received a Gold Circle Award for its Castle Milk Stout Unplugged campaign from its client, SAB. The awards recognise SAB partners in the marketing field across all disciplines. The Gold Circle was awarded for ‘excellence in experiential events execution’, which celebrated the recent campaign for its Castle Milk Stout. A series of music events where artists performed unplugged. Unplugged music is as pure as Castle Milk Stout, and the experiences were made … [Read more...] about Boomtown becomes part of the SAB Gold Circle
Mlibo Spanks Metro
I get the feeling that the MEC for Local Government and Traditional Affairs, Mlibo Qoboshiyane supports our Mayor Zanoxolo Wayile wholeheartedly in his thankless internal politically charged, back stabbing job. I have said it countless times before and will say it again and again; "Leave Wayile alone and let him lead - this constant interference from within his own political party and unnecessary sniping from civil society and opposition parties is only serving to lead our Metro further down … [Read more...] about Mlibo Spanks Metro
And not a Fanta Brown in Sight
This morning was the occasion of the official signing of a Memorandum of Understanding between the Eastern Cape Local Government and Traditional Affairs, the Nelson Mandela Bay Metropolitan Municipality and the South African Breweries. These three have formed a partnership committed to combine their knowledge and best practice skills to support and strengthen the local municipality with a specific focus on water. The partnership will be for a period of three years and begins officially in … [Read more...] about And not a Fanta Brown in Sight
Positive Motherwell Intervention Curbs Women, Children and Alcohol Abuse
Next week, around 100 men residing in Motherwell, Port Elizabeth, most of whom are known perpetrators of crimes against women and children as a result of alcohol abuse, will graduate from a six-week workshop that focuses on driving and inspiring behavioural change. The graduation ceremony will be held at the Motherwell Community Hall NU13, Ngedle Street, Motherwell from 10am to 1pm on 7 February 2012. The Tavern Intervention Programme (TIP) for Men is an initiative led by the South African … [Read more...] about Positive Motherwell Intervention Curbs Women, Children and Alcohol Abuse
Educating the Trader to Combat Alcohol Abuse
Intoxicated customers, underage drinking, driving under the influence, as well as pregnant women and drinking, are some of the issues dealt with in a radical new programme aimed at promoting the responsible trading of alcohol, presented in Port Elizabeth today, by The South African Breweries Limited (SAB). The Responsible Trader Programme (RTP) is a national high impact and holistic approach to engaging liquor traders on alcohol abuse and the harm it causes communities, is a first of its kind … [Read more...] about Educating the Trader to Combat Alcohol Abuse
