MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Flying Fish takes flight with Boomtown

By

South African Breweries has appointed Boomtown as a below the line partner for Flying Fish, its premium flavoured beer brand.

Having had a successful five-year relationship with South African Breweries, Boomtown has played a role in the growth of the Castle Milk Stout brand, and is using its expertise in the FMCG sector, consumer insights, in-store expertise and experiential campaigns to help achieve brand objectives and growth for the brand.

On Flying Fish, Boomtown has been charged with bringing the brand proposition to life in-store and increasing trial and awareness of Flying Fish through various activations and campaigns in 2015.

“Flying Fish puts a fun twist on beer, and life, by adding some flavour to both. We aim to add some flavour to every activation bringing the brand narrative to life, adding a fun twist to every execution and ensuring a memorable experience for every consumer that interacts with the brand, and ultimately drive volume sales” says Boomtown director, Glen Meier.

“The beverage sector is a competitive one and successful brands often only achieve their objectives when they partner with the best in the business. We have no doubt that Boomtown will help us achieve our business objectives in 2015 and ensure we add some flavour to every consumer we interact with, added SAB Brand Manager, Colleen Duvenage.

Flying Fish
Flying Fish

Author: Kimberley Clare Ogden
Website: http://www.boomtown.co.za

The following two tabs change content below.

Port Elizabethan

This author is a 'catch-all' for occasional articles and letters written to MyPE. The Author of each article can be found in the signature at the bottom of each individual article.