MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

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Submit URL to Google

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In the 'old days' the simplest way to submit new and updated URL's from your web site was to register your site and app with Google's Search Console. Once you had registered, you uploaded your sitemap through a simple interface by navigating to the Crawl > Sitemaps section. BUT, even that had technophobes hyperventilating and reaching for the old Brown Paper Bag from last night's takeaways. Now Google has taken a leaf out of the Social Media norm of sharing a link to something that … [Read more...] about Submit URL to Google

Steve Biko – Immortalised as Today’s Google Doodle

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Stephen Bantu Biko (18 December 1946 – 12 September 1977) - an anti-apartheid activist in South Africa in the 1960s and 1970s would have been 70 years of age today. See a Rare TV Interview with Steve Biko HERE. As a student leader, Biko founded the Black Consciousness Movement (BCM) which would empower and mobilize much of the urban black population. Since his death in police custody, he has been called a martyr of the anti-apartheid movement. While living, his writings and activism … [Read more...] about Steve Biko – Immortalised as Today’s Google Doodle

How many people died under apartheid – #RaceFreeMonth – SEO Racism

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February has been declared Race Free Month and every day in February we at MyPE will be combating the subtle racist nuances that hamper our thinking, cloud our judgement, restrict our development and increase the tension in South Africa. This morning was a bit of a revelation for me as I typed this question into Google; "how many people died under apartheid". And Google in it's normal (albeit in my opinion racist) fashion popped out it's own suggestions for the results. Of the 10 results … [Read more...] about How many people died under apartheid – #RaceFreeMonth – SEO Racism

Did a pigeon poop on your web site?

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No matter what happens online, the fortunes of our businesses are tied to our rankings on Google - if you appear on the first page for any number of search queries related to your business then the money will flow. Drop off of the organic rankings and you have to spend money to get your traffic back - a simple equation that creates a win win for Google and SEO experts. Amidst all the hype and flurry over the 24 July 2014 change to Google's Algorithm - this determines which sites are listed on … [Read more...] about Did a pigeon poop on your web site?

Up to R12 000.00 in Free Advertising

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Did you know Easter related queries (Easter egg, Easter, Easter Bunny) increase by over 300% leading up to Easter? MyPE has 10 special 'Easter Eggs' to give away. Sign up to have MyPEads manage your new Adwords Account - Adwords is Google's advertising network and Adwords are the pay per click adverts that you see on the search results of Google and on various partner pages all across the internet (like MyPE). 10 new Adwords accounts managed by MyPEads will then qualify for up to R1 200.00 … [Read more...] about Up to R12 000.00 in Free Advertising

What Men and Women Should, Shouldn’t, Need To and Cannot

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A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women's rights. "When we came across these searches, we were shocked by how negative they were and decided we had to do something with them," says Christopher Hunt, … [Read more...] about What Men and Women Should, Shouldn’t, Need To and Cannot

Question from PE: If I have 20 domains, should I link them all together?

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FIrst an explanation - Matt Cuttsis Google's go to guy for Search Engine Optimisation questions. As part of his Google webmaster help series, Matt answers question sposed by people from all around the world. On 17 July Matt answered a question posed by Mark de Scande, of Port Elizabeth - nice promotion for Mark and PE- thanks man. Mark asked; "Should a customer with 20 domain names link it all together or not, and if he links it should he add nofollow to the links not to pass … [Read more...] about Question from PE: If I have 20 domains, should I link them all together?

Sell more products online by getting these points right

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Time and time again I am asked to help web site owners to sell more products online. They see that MyPE is very 'visible' in the search engines and want me to share my knowledge to help them do the same. Invariably I look at the web site that is performing 'poorly' and find a litany of problems that people are reluctant to fix citing a myriad of objections. In the background I hear them thinking things like; "snake oil", "magic fix", "shortcut, "he is not telling us everything", "too expensive", … [Read more...] about Sell more products online by getting these points right

Don’t Belive the Lies

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It is people like this that make me angry - first of all they send me unsolicited e-mail and secondly they lie, lie, lie. The e-mail reads: It's a fact: more people find out about your business on Facebook or Twitter than on search engines. Making these sites work maybe tricky for you, but it's business as usual for us. Let us improve your visibility and enhance your image. It's part of our complete Internet Marketing package. We'll be more than your friends - we'll be your partners. I am … [Read more...] about Don’t Belive the Lies

How to Rank High on Google (NOT)

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I recently spent some interesting time with the owner of a large local Port Elizabeth web site discussing how to get her site to perform well against the millions of others out there. This conversation continued with her web site and SEO advisors telling her much the same kind of stuff you will see in the Matt Cutts PARODY video below. Matt Cutts works for the Search Quality group in Google, specializing in search engine optimisation issues and is the go to guy for anyone wanting search engine … [Read more...] about How to Rank High on Google (NOT)

Project Glass – Creating a Further Disconnect?

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You see them sitting at work, the dinner table or in a pub - beavering away on their mobile devices and not taking note of the social happenings in their immediate surroundings. I predict that the next scarce employable skill will be face to face conversation. Fighter pilots have heads up displays so Google reckoned; "Why not develop heads up displays for the masses and wire them into the internet on a 24/7 basis". Google Project Glass's prototype version look like a very polished and … [Read more...] about Project Glass – Creating a Further Disconnect?

17 Steps to a Front Page Organic Listing on Google

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SEO needn't be viewed as an arcane form of Black Magic that requires a 'spell' to get your web site page/s to a first page organic listing on Google and other Search Engines. All you need to know are the rules of the game which starts with making sure that your page/s are well optimised FIRST. Backlinks and social media promotion demand a different set of skills and rules. I have attempted to distil my years of learning into 17 essential SEO and Content Writing steps to a front page organic … [Read more...] about 17 Steps to a Front Page Organic Listing on Google

When Small is Better

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The normal question on everyone's lips when they find out that I run the MyPE web site as my 'job' is; "But, how do you make money?" Apart from the stock answer; "Slowly" I try and explain to them that there are a number of avenues open to a web site owner. Here at MyPE we use: Google Adsense - those contextual text and image ads you see Affiliate Marketing - links and ads to product and service vendors Cost per Impression - footer and sidebar 'filler' ads Cost per Period - … [Read more...] about When Small is Better