Table of Contents One is almost tempted to say that South African expat Ian Fleming could become the Elon Musk of Rat eXterminators From Local Roots to Global Innovation: The Story of Ian Fleming and Vulcan Pest’s Genius Rat Trap Finally – a better Rat Trap Editor: This is NOT a paid for or asked for post. Forgive us if we get excited when we see entrepreneurs with South African Roots making real waves in countries outside our borders. They raise the profile of South Africa and, in a small … [Read more...] about South African Conquers Rats on the World Stage
Community
Reasons Why You Shouldn’t Use Your Company/Brand Name in a Press Release Title
Table of Contents How to make your press release stand out to journalists When using a brand or company name is a good thing How to help readers whilst helping yourself and/or your client MyPR‘s view is that any release with the company name in the title is immediately seen as an advert whereas a title that solves a problem is the one to aim for to get people’s attention, time and action. The core difference between public relations and paid advertising can be seen in the press release … [Read more...] about Reasons Why You Shouldn’t Use Your Company/Brand Name in a Press Release Title
Reasons Why You Shouldn’t Use Your Company/Brand Name in a Press Release Title
Table of Contents How to make your press release stand out to journalists When using a brand or company name is a good thing How to help readers whilst helping yourself and/or your client MyPR‘s view is that any release with the company name in the title is immediately seen as an advert whereas a title that solves a problem is the one to aim for to get people’s attention, time and action. The core difference between public relations and paid advertising can be seen in the press release … [Read more...] about Reasons Why You Shouldn’t Use Your Company/Brand Name in a Press Release Title
Reasons Why You Shouldn’t Use Your Company/Brand Name in a Press Release Title
Table of Contents How to make your press release stand out to journalists When using a brand or company name is a good thing How to help readers whilst helping yourself and/or your client MyPR‘s view is that any release with the company name in the title is immediately seen as an advert whereas a title that solves a problem is the one to aim for to get people’s attention, time and action. The core difference between public relations and paid advertising can be seen in the press release … [Read more...] about Reasons Why You Shouldn’t Use Your Company/Brand Name in a Press Release Title
What if We Had Click Bait Writers When the Telephone Was Invented?
Table of Contents Did our great grandparents view the invention of the telephone with the same trepidation that we view AI with today? Imagine if a present day click bait author was tasked to write about the telephone? I think it may go something like this: Forget Everything You Know About Communication: Why Alexander Graham Bell’s ‘Acoustic Neural-Pipe’ Changes Entirely What It Means to Be Human By a Tech Columnist Who Just Had Their Mind Blown I’ve seen the future, and it arrives through a … [Read more...] about What if We Had Click Bait Writers When the Telephone Was Invented?
When AI Goes Completely Rogue You Can Probably Blame One (or All) of These 12 People
Table of Contents I watched a disturbing Instadoc on Netflix last night titled AI Gone Wild. The documentary examines the swarm attack on Hugging Face by reconstructing the Hugging Face breach and examining what autonomous agents’ coordinated actions mean for AI safety. Most Disturbing Quote One quote in the entire documentary struck me as highly worrying. Reference was made to the “12 people who control AI” and the suggestion was that a government or governments gets these twelve people into a … [Read more...] about When AI Goes Completely Rogue You Can Probably Blame One (or All) of These 12 People
Designer Pool Covers Highlights Energy Savings From Covered Pools
JOHANNESBURG, Gauteng, South Africa — Designer Pool Covers, a South African supplier and installer of pool covers, is drawing attention to the running costs that a covered pool avoids, arguing that heat retention and reduced evaporation make a cover one of the more cost-effective investments a pool owner can make. An uncovered pool loses heat from its surface, drives up chemical and filtration demand and accelerates water loss through evaporation. The company states that a well-fitted cover can … [Read more...] about Designer Pool Covers Highlights Energy Savings From Covered Pools
How to Turn ‘Reactions’ on Linkedin Into ‘Comments’
Table of Contents Share how you turn ‘Reactions’ on Linkedin into ‘Comments’ LiunkedIn Insider Tools to get more engagement For MyPR it has only been a couple of months of regular posting of submitted press releases to our MyPR LinkedIn Account. Make no mistake – it has been a rewarding journey BUT we are now looking for a way to turn those ‘Reactions’ into ‘Comments’. Input from readers would be highly appreciated. In the meantime we have some theories of our own on how to do … [Read more...] about How to Turn ‘Reactions’ on Linkedin Into ‘Comments’
What Are the Limits to Upload and Analyse an Audio File Using AI?
Table of Contents We all know the feeling one gets after uploading a data or audio file to our chosen AI offering and experiencing hours of frustration as we explore the limits imposed on file size, audio length or lines of data. Remember: These limits are all dependant upon whether you are using free or paid versions of your favourite AI buddy. Gemini: MPr’s AI buddy of choice is Gemini from Google so it gets it’s very own section showing what size and length audio file/s one can upload and … [Read more...] about What Are the Limits to Upload and Analyse an Audio File Using AI?
Algoa FM Celebrates 40 Years of Broadcast Excellence
A year of celebrations for the 40th anniversary of the founding of Algoa FM culminated in presenters riding the world’s longest over-the-ocean zipline in Mossel Bay.“We specifically chose Mossel Bay as the destination for our final roadshow because it anchors the Algoa Country broadcast footprint, which stretches trom the Garden Route to the Wild Coast, and inland through the Karoo,” says Algoa FM managing director Alfie Jay. During 2026, Algoa FM hosted six birthday celebration outside … [Read more...] about Algoa FM Celebrates 40 Years of Broadcast Excellence
Algoa FM Celebrates 40 Years of Broadcast Excellence
A year of celebrations for the 40th anniversary of the founding of Algoa FM culminated in presenters riding the world’s longest over-the-ocean zipline in Mossel Bay.“We specifically chose Mossel Bay as the destination for our final roadshow because it anchors the Algoa Country broadcast footprint, which stretches trom the Garden Route to the Wild Coast, and inland through the Karoo,” says Algoa FM managing director Alfie Jay. During 2026, Algoa FM hosted six birthday celebration outside … [Read more...] about Algoa FM Celebrates 40 Years of Broadcast Excellence
How Much Are You Worth per Year to Your Bank?
Table of Contents A comparison of the average annual fees collected per client, per bank. Want to know which bank collects the highest fees and commissions per client, per annum? Which Social Media Site Collects the highest ARPU per annum? The one thing that irks me no end about the banking industry is the amount of money we pay to banks to process and handle our money. Agreed – people who owe money on loans etc. need to be charged an interest rate, but, to watch your account balance … [Read more...] about How Much Are You Worth per Year to Your Bank?
The Dirty History of Digital Marketing: How Early Adult Webmasters Built the SEO Playbook
Table of Contents Why Your Top SEO Expert Probably Cut Their Teeth in Adult Tech Why Your SEO Specialist Owes Their Career to the Adult Industry Why Your SEO Consultant Is Basically a Digital Courtesan If it wasn’t for Porn we wouldn’t trust online payments Mainstream digital marketers didn’t invent organic traffic strategies out of thin air – they inherited them. In the late 1990s and early 2000s, traditional ad networks banned adult content entirely. Denied ad space, adult webmasters were … [Read more...] about The Dirty History of Digital Marketing: How Early Adult Webmasters Built the SEO Playbook
Kruger National Park Is Waking up for Spring
Table of Contents GREATER KRUGER, SOUTH AFRICA, September 2026, Stones Safaris is encouraging travellers to consider seasonality when planning a Kruger National Park safari or wider Greater Kruger safari experience. From its Hoedspruit base, Stones Safaris uses local seasonal conditions to help travellers decide when to visit, how many safari days to include and which experiences best suit their interests. The Greater Kruger region moves through two very different safari conditions during the … [Read more...] about Kruger National Park Is Waking up for Spring
MyPR Mail Enhances Daily Newsletter Experience
Gqeberha, South Africa — MyPR Mail has updated its front page interface to feature a dynamic, randomly selected showcase of featured press releases. Designed as a dedicated distribution hub for journalists, editors, and subscribers, MyPR Mail continues to refine how daily press releases are presented and accessed. Unlike standard web archives optimized for search engine indexing, MyPR Mail operates with a specific, focused purpose: it explicitly discourages search engine spiders and does not … [Read more...] about MyPR Mail Enhances Daily Newsletter Experience
