New findings from the Neilson report have identified the top five major factors on grocery purchases are: price, transportation costs, health, enhanced nutrition and package labeling. Consumers are facing an on-going struggle in this volatile economic environment, which is why an offering of a wide selection of quality, cost-effective, value-orientated products is important. Liza Bright, brand manager for Eveready batteries comments: “As appliance design and choice changes, battery … [Read more...] about Tech trends and a savvy shoppers influence preferences
marketing
Tools to Help You With Your Online Adspend
It is a fact that many site owners have realistically priced (i.e. cheap as chips) space reserved on their sites for advertisers that are willing to deal direct. Sometimes you can order and pay online, sometimes you have to revert to good old e-mail but often the effort is worth it. Of course it helps to be able to get an advance idea of what kind of traffic numbers your targeted web site enjoys. Here we recommend that you do a little bit of comparative analysis with many tools available. … [Read more...] about Tools to Help You With Your Online Adspend
Advertising in a Bad Economy
In so many companies the first thing they do when sales drop is cut the advertising and marketing budget. This is probably one of the biggest mistakes you can make. A business survey done during the 1981-1982 recession in America found that out of the 600 businesses analyzed, 256% growth was recorded by the year 1985 for the companies analyzed that maintained or increased their marketing budget. Very similar growth was recorded in the preceding 1974-1975 recessions. Will these Industry … [Read more...] about Advertising in a Bad Economy
Marketings Missing Links
The increasing need for businesses to show return on investment for every cent spent and the pressure of the economy leading to budget cuts, marketers have been put under more pressure to show concrete results. The Marketing Executive Forum of the Eastern Cape has identified the need to inform marketers of the measurability of marketing and the need to show businesses and clients the possibility of higher returns on investments through marketing. On the 18 June, Dr Elmarie Venter a lecturer … [Read more...] about Marketings Missing Links
Helping Your Small Business Punch Above it’s Weight
The success of small business is vital to any economy, but small businesses are perpetually under fire and their customers under siege - the battle for small business to retain, or gain, new customers has only just begun. Combine this with the reality that consumers only have so much money to spend every month - and due to the global recession and growing cost of living, their disposable income is shrinking by the minute - it is of critical importance for small business to integrate marketing … [Read more...] about Helping Your Small Business Punch Above it’s Weight
Do You Have the Clout to Influence Me?
For some wonderfully unknown reason the number of followers of the MyPE Twitter account keeps on growing steadily despite my resolve to not follow anyone as I feel it is an artificial way of boosting followers. Keeping up with what is happening on Social Networks is a daunting and frustrating task as you can be guaranteed that whatever you write about, someone else will always pop up to say that they were first. In a way this is a 'good thing' as it has served to make me chant over and over … [Read more...] about Do You Have the Clout to Influence Me?
Local Port Elizabeth Search Marketing Makes the Phone Ring!
Local Search Marketing provides you, the Port Elizabeth business owner, with the most targeted and cost effective customer acquisition opportunity. Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local Port Elizabeth business you need to figure out how to cost effectively reach out to these customers and start the business relationship. You need to do this even if you don't … [Read more...] about Local Port Elizabeth Search Marketing Makes the Phone Ring!
