Marketing to South Africa’s Youth – reaching and engaging with next generation youth: In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of young sub-cultures. Miguel Correia of The Zinto Marketing Group comments, “Research conducted by our team of field marketers indicates … [Read more...] about Marketing to South Africa’s Youth – reaching and engaging with next generation youth
marketing
PE in the news: Fast-track your career in Direct Marketing
Fast-track your career in Direct Marketing: Koko Mlambo’s professional football career ended due to injuries, but today he’s a business owner with a team of 40 people in Port Elizabeth. According to Bester The Unlimited team know that they are bringing people products they need, but thought they ... Source: "Port Elizabeth" - BingNews. Jeff talks the carnage on our roads with the Road Traffic Management Corporation's Simon Zwane: Take a listen! Studio Tel (Port Elizabeth): 083 913 8 955 (VAS … [Read more...] about PE in the news: Fast-track your career in Direct Marketing
MBDA takes Route 67 marketing to a global stage
MBDA takes Route 67 marketing to a global stage: VICTORIOUS: MBDA has appointed South African and Nelson Mandela Bay Triathlete and two-times Ironman Age Group World Champion, Kyle Buckingham as Route 67 Heritage Trail ambassador. Port Elizabeth, 30 September 2016 – The Mandela Bay Development Agency (MBDA) today announced that it has appointed Port Elizabeth-born Kyle Buckingham as a brand ambassador for Route 67, the iconic heritage trail that tracks 67 years of Nelson Mandela’s … [Read more...] about MBDA takes Route 67 marketing to a global stage
Tourism Product Owners: Beware the claims of Marketers
This tourism marketing web site claims staggering numbers for YouTube videos produced by it. So staggering that the view numbers for it on the front page of the site (subsequently suspended) EXCEED the view numbers for heavy weight YouTube producers such as eNCA, SABC News and News24. One of my failings is that I have a highly tuned 'bullshit meter'. What irks me absolutely no end is to see bullshit at work and how gullible product owners are conned time after time into spending heaps of … [Read more...] about Tourism Product Owners: Beware the claims of Marketers
Digital Marketing Workshop- Port Elizabeth
Digital Marketing Workshop- Port Elizabeth: The KitchenSync Group is a company filled with passionate entrepreneurs – people who really wanted to make a difference in small to medium business owners’ lives. With extensive experience in marketing and digital fields, they’ve decided to put the most important things they know about promoting businesses into one three-day digital marketing training course. The course covers all the essential skills required for successfully … [Read more...] about Digital Marketing Workshop- Port Elizabeth
Free Promotion for your website
Just publishing your Web site on the Internet is not enough for generating the attention it deserves. You may have a product that will solve the world's problems BUT you need to tell people about it - promotion and marketing are key. Here are 14 links to submission forms that allow you to get vital exposure to the Search Engines. All you need to do is make sure you follow the guidelines and you will get lots of reach for your site/article/event/special or celebratory event. As in all … [Read more...] about Free Promotion for your website
Market to 28.4 million millennials in SA
In most industries it is currently the Generation X consumer, who are 31 to 45 years old, who have the buying power, but it is the younger generation or Millennials (consumers under the age of 30 years old) who will be the future buying power and backbone of all markets going forward. The millennial generation is currently filling schools, universities and entry-level jobs around the country; however this will soon change as they grow financially. Regional Director and CEO of RE/MAX of … [Read more...] about Market to 28.4 million millennials in SA
Father of international marketing to speak in Port Elizabeth
Marketers and top corporate executives will have the opportunity of hearing from the "father of international marketing", Prof Naresh Malhotra, when he talks at Nelson Mandela Metropolitan University (NMMU) next week. Providing a marketing perspective while "operating in an era of globalisation", the man behind leading marketing textbooks will share his insights in the Council Chamers on the NMMU South Campus on Tuesday 3 June at 5:30pm. His address, aimed at managers, will focus on the … [Read more...] about Father of international marketing to speak in Port Elizabeth
Can you provide integrated communications, PR and marketing services to the Metro?
A lot of Port Elizabeth PR and marketing people use and read MyPE so this heads up is for them and any tenderpreuners. The metro is seeking the "Provision of integrated communications, PR and marketing services (360°)" - an annual tender whose value is expected to exceed R1 Million. The closing date is 27 March 2014. Documents for the tender can be obtained at the applicable non-refundable amount per set at Supply Chain Management Tender Office, Harrower Road North End, Port Elizabeth 6001, … [Read more...] about Can you provide integrated communications, PR and marketing services to the Metro?
The MyPE Business Directory Top 100 for 2013
Of the 18 883 published and visited business listings on MyPE during 2013 the Top 100 most visited listings received 1 387 866 unique page views and are ranked as follows: Cabinetmakers to Cylinders/Creches Educare and PrePrimary: (12624) Machines to Mutual Funds/Motor Car Parts Accessories Used: (6316) Machines to Mutual Funds/Medical Practitioners Gynaecology Obstetrics: (5716) Cabinetmakers to Cylinders/Creches Educare and PrePrimary/creches educare and preprimary2.html: (4956) Saddles … [Read more...] about The MyPE Business Directory Top 100 for 2013
Today’s lightbulb moment
I have recently spent time with prospective clients explaining the 'new vision' of just what a web developer has to be in order to support the successful build and long term deployment of a web site. The question you should be asking your prospective web developer is; "Show me a web site that has been proven to sell product." Most questions that I field from clients these days revolve around articles and content with specific reference to the search engine optimisation associated with … [Read more...] about Today’s lightbulb moment
Top 8 tips on writing a press release
On MyPE we have a section allowing Port Elizabeth companies and individuals to submit news and press releases. Now there is an art to doing so and we often refer people to local PR companies for assistance. A writer of professional press releases, Claudio Milo, has kindly provided these additional tips: Sell it in the headline: Your headline is the most important - make sure your headline is short, catchy and to the point. Don't bother trying to be clever in your headline, unless it's an … [Read more...] about Top 8 tips on writing a press release
Dumb ways to braai
Marina Sea Salt wants to hear the publics’ dumbest ways to braai. As a spoof of the popular Dumb Ways to Die, Boomtown has created the competition to find SA’s dumbest ways to braai stories. As part of a brand awareness exercise, and launched this week, the competition runs until July 31st, with the dumbest ways to braai to be featured in a Marina Sea Salt ‘ditty’ and possibly as part of its radio advertising, and those whose lyrics will be included in the song will also receive a … [Read more...] about Dumb ways to braai
How NOT to market on Social Networks
Consider this - 140 characters is not enough to enable you contribute meaningfully to any discourse and the walled garden of Facebook is designed to lock you in to that site so that ever more adverts can be served up to you. Here are two activities by Social Media 'gurus' that irk me: Posting links from one Social Networking site to other Social Networking sites - you are just increasing traffic between Social Networks and showing that you don't really know how to decide which social … [Read more...] about How NOT to market on Social Networks
XTALKS hosts digital media mastermind, Mike Bosman
He’s strategic, insightful and a digital media mastermind. He’s Mike Bosman, CEO of One Media Digital, and the Marketers Executive Forum (MXF) is delighted to host him at the next XTALK. Bosman possesses a wealth of knowledge and experience in the advertising and marketing industry both locally and internationally. Well-travelled and educated at some of the world’s finest institutions, Mike has made his mark in several countries having held various high-ranking positions at top marketing and … [Read more...] about XTALKS hosts digital media mastermind, Mike Bosman
