Employees at a national insurer had the last laugh today after their CEO lost a bet that they could not beat last year's sales and was forced to dress up as Father Christmas and face his fear of heights by plunging off the world's highest commercial bridge bungee, the 216m high Bloukrans Bridge along the Southern Cape . Despite his fear of heights, Multisure Corporation CEO Denton Goodford was forced to eat humble pie after jokingly betting employees last month that surpassing 2012's sales … [Read more...] about Employees have the last laugh as Father Christmas jumps
Multisure
CEO in for the High Jump
Some CEOs hold a team meetings. Others shout. But Denton Goodford, the head of national insurer Multisure which is based in Port Elizabeth, has chosen to motivate staff to give an extra push for sales at the end of a tough year by vowing to bungee jump 216m off Bloukrans Bridge - if employees manage to exceed last year's sales. A dismal 2013, thanks to an ailing national and global economy, has forced CEO's to take extreme measures to motivate staff, Goodford says. In an e-mail to … [Read more...] about CEO in for the High Jump
APD to reflect their Ability
Port Elizabeth's Association for Persons with Physical Disabilities (APD) is in the process of rebranding to Ability in order to show that their work product is in fact equivalent, if not better than other businesses which rely on able-bodied employees. The organisation, which employs 120 persons with disabilities, also manufactures ladies' spencers for Woolworths. APD clients include Marina sea salt (APD brands their products, amounting to 200,000 items per consignment), Volkswagen Group … [Read more...] about APD to reflect their Ability
Could this be the solution to SA’s crippling unemployment?
The legendary "Avon ladies", who made a living going door-to-door marketing their products, might hold the key to South Africa's crippling unemployment crises, according to a former Nelson Mandela Bay academic. Brand management researcher and Cape Peninsula University of Technology marketing lecturer and former lecturer at NMMU Pieter Steenkamp, says that to alleviate the high unemployment rate, business models - such as the network marketing model used by Avon - need to better cater for the … [Read more...] about Could this be the solution to SA’s crippling unemployment?
Inspiring entrepreneurship in Nelson Mandela Bay pupils
Despite the trials awaiting pupils once they leave school, those challenges can be overcome with an entrepreneurial spirit which enables hard workers to become "a Richard Branson in the making". This was the message to Bay pupils this month from Bay advocate-turned-entrepreneur Denton Goodford, whose dream to own his own business after matriculating from Uitenhage High School saw him start up national company Multisure Corporation. Goodford, who hosted Harvest Christian School Grade 11 girls … [Read more...] about Inspiring entrepreneurship in Nelson Mandela Bay pupils
I’m gonna give you 40 Days
Along with other schools throughout Nelson Mandela Bay, the matric class of Uitenhage High School marked their final 40 days of school today. Prepping them for the world of commerce was Multisure Corp MD Denton Goodford (front row centre, black suit, 6th from right), a lawyer-turned-advocate-turned entrepreneur who now heads the national insurance and network marketing company. Inspiring the class, Goodford told pupils at his alma mater about his rage-to-riches story which saw him fulfil … [Read more...] about I’m gonna give you 40 Days
Independent Consultants network expands national footprint of local business
According to CEO of Port Elizabeth-based network marketing company Multisure Corporation, Advocate-turned-entrepreneur Denton Goodford, the increased demand from people wanting to become "independent consultants" (ICs) - marketers of the company's products - has meant it has had to open up offices nationally. After opening its headquarters in Port Elizabeth in 2005, Multisure opened an office in Johannesburg in 2010, and Cape Town late last year. Plans to open in Durban, Bloemfontein, East … [Read more...] about Independent Consultants network expands national footprint of local business
