Port Elizabeth’s Association for Persons with Physical Disabilities (APD) is in the process of rebranding to Ability in order to show that their work product is in fact equivalent, if not better than other businesses which rely on able-bodied employees. The organisation, which employs 120 persons with disabilities, also manufactures ladies’ spencers for Woolworths.
APD clients include Marina sea salt (APD brands their products, amounting to 200,000 items per consignment), Volkswagen Group South Africa (APD helps with the mailing of 40,000 of their magazines), the Algoa Bus Company (APD upholsters the bus seats) and Multisure who said; “Multisure is proud to be able to support an important part of our community,” said Goodford. “APD’s work is on a par with any other business out there, and their service is impeccable.”
APD executive director Brian Bezuidenhout said: “We do business with our clients because our service and product is outstanding. We don’t play the sympathy card and falter on quality or service. Our quality and service is top notch and all our employees work within their abilities.”

Alan Straton
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