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Movers & Shakers: Niels Wichmann

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Niels Wichmann has been appointed as the new Head of Volkswagen Passenger Cars Brand effective 1 August 2023. Wichmann replaces Steffen Knapp who has been appointed as the brand head of Volkswagen Taiwan.

Wichmann, 51, joins Volkswagen Group South Africa (VWSA) from Volkswagen’s headquarters in Wolfsburg where he was the head of Product Marketing for small/compact cars such as Polo. He has been working for Volkswagen since 2000. During this time, Wichmann has held various management positions in sales within the Volkswagen Brand including a global assignment in Brazil.

“Niels brings with him a wealth of experience in sales and product marketing which will help us to move the brand to the next level especially at this time when it is faced with tough competition in the local market. He will also play an important role in our growth strategy in Sub-Saharan Africa,” said Thomas Milz, VWSA Sales and Marketing Director.

Niels Wichmann
Steffen Knapp, outgoing Head of Volkswagen Brand (left) with Niels Wichmann, new Head of Volkswagen Brand.

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.