MyPE

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March with a Purpose on June 16

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Brand South Africa in partnership with the SABC will commemorate Youth Day by reinvigorating the spirit of pride, patriotism and active citizenship among young people in the Eastern Cape, Port Elizabeth.

Kick starting the event with a march by various stakeholders, participants, and youth from 5 schools under the theme ‘March with a Purpose’ – Brand South Africa aims to inspire, empower and celebrate youth from the Eastern Cape for the great strides that they make for improved quality of life not only for themselves, but their communities.

Over 150 young people, mostly pupils, are expected to engage with each other through the platform of a debate and with industry leaders from partner organizations at the event – to discuss active participation in the country and economy, building a competitive nation brand, and creating jobs for graduates.

This year the country commemorates the 39th anniversary of June 16 1976 Soweto uprising.

Through the Youth Day event, which is hosted in partnership with Umhlobo Wenene FM, and in response to challenges currently experienced by young people, Brand South Africa through its Play Your Part Initiative, has structured a youth-led component which tackles issues faced by youth, and raises awareness about economic issues to encourage youth development and empowerment.

Acting CEO for Brand South Africa Ms. Alice Puoane said: “When young people can claim their right to health, education and decent working conditions, they become a powerful force for economic development and positive change. South Africa, like many other countries in Africa, has a growing population of young people and, we at Brand South Africa believe that the energy of the youth can be harnessed to build the economy.  It is therefore unquestionable that, young people deserve a bigger share of development investments.”

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.