The Loerie Awards Travelling Exhibition, sponsored by Adobe, is back on the road and will be visiting the Nelson Mandela Metropolitan University for the fourth consecutive year from 7 – 14 March 2011. Boomtown Strategic Brand Agency will be joining forces with the NMMU to host the exhibition this year with the aim to expand the exhibition’s audience to encompass more of the professional industry.
This annual showcase of Loerie winners travels around South Africa and to international destinations, including educational institutions, museums, festivals, expos and agencies. The exhibition is a true reflection of the best of brand communication from our region, displaying works from various disciplines, such as publication design, corporate identities and architecture to direct marketing and digital media.
“The Loeries exhibition exposes the Nelson Mandela Bay area to the foremost of SA creativity and the NMMU is proud to host the event with Boomtown. It provides an opportunity for those training to enter the creative industry and those already there to assimilate fresh and innovative design and advertising solutions created by award winning individuals,” says Inge Economou, programme leader and graphic design lecturer at NMMU. “We are proud of our student Loeries and we certainly hope to have some more successful entries from the NMMU in 2011.”
Andrew Mackenzie, creative director of Boomtown Strategic Brand Agency adds, “It’s always inspirational to see the best of the best and through this to educate not only the students but also ourselves as industry professionals. We are excited about co-hosting the event and seeing some of the top talent that South Africa has to offer within the industry.”
In line with the educational facet of the exhibition, Adobe will be offering a complimentary “deep dive” workshop on the enhanced and amazing new features available in the industry-leading Adobe Creative Suite 5. The workshop is a must-attend for students, photographers and all creative professionals.
“As providers of award-winning technology and software that enables creativity, we are extremely excited to once again be partnering with the Loeries Travelling Exhibition,” says Leonard Rabotapi, marketing and PR manager at Adobe Systems Sub-Saharan Africa. “This relationship enables us to promote and reward excellence in the creative industry. We certainly see our partnership growing to offer even more value to the creative community.”
The Loeries Travelling Exhibition at NMMU, Port Elizabeth:
- Dates: 7 – 14 March
- Open hours: Weekdays 09h00 – 16h30
- Venue: Art & Design Building, NMMU North Campus, Summerstrand, University Way
- Enquiries: Kirby Louis (Boomtown) 041 364 0180
The next stops in the Loerie Awards Travelling Exhibition’s journey are the Openwindow School of Visual Communication in Pretoria, followed by CityVarsity in Johannesburg.
Alan Straton
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