The Chevrolet Utility 1.4UteForce Edition, the last of the three Chevrolet Special Edition vehicles introduced this year, has arrived at Chevrolet dealerships throughout the country. Following shortly after the launch of the Black and White limited edition Chevrolet Sonic and Spark models in September and August.
Based on the 1.4 model, the UteForce Edition pays homage to Chevrolet’s work in the upliftment of underprivileged communities in South Africa.
“The UteForce campaign was introduced in 2010 at the launch of the current Chevrolet Utility. The idea behind the concept was to become an enabling platform from which skilled experts from various backgrounds could launch sustainable community upliftment projects. The Chevrolet Utility has proven to be a reliable and trustworthy companion delivering everything from gardening equipment, plants and soil while covering thousands of kilometres over the last 4 years to get the UteForce team to where they are needed the most,” said Chevrolet Brand Manager at General Motors South Africa (GMSA), Tim Hendon.
Chevrolet is now offering 300 UteForce Edition vehicles which are built at the Struandale plant in Port Elizabeth, ensuring great exclusivity.
The trusty Utility 1.4 Base A/C benefits from special upgrades which includes 15-inch gunmetal alloy wheels, a stainless steel sports bar, special black UteForce Edition decals, a tonneau cover and a standard audio system. The new Utility UteForce Edition is available exclusively in Vector Blue, Athenian White or striking Maranello Red, and reinforces the ‘You B’Ute’ campaign surrounding the Chevrolet Utility range in South Africa.
“The UteForce Edition reinforces the important role which the Chevrolet Utility plays in the South African market, where to date in 2014 Utility sales have passed the 12 300 units mark. The new UteForce Edition is sure to be a hit with trendy consumers who value its unique style, and with a retail price of just R160 900, is friendly on the wallet as well,” concludes Hendon.
The new UteForce Edition is available with GMSA’s 5-year/ 120 000 km warranty, with a service plan available as an option.
Alan Straton
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