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Research reveals:
1. 5 Ways to Increase Your Email Opens, and
2. Best Time of Day to Email.FREE download.
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After 3 years the NAB Show had some catching-up to do, and did. ICYMI, here are my day-by-day reports for Talkers magazine:MondayTuesdayWednesdayThursday
Posted in News
Posted in News
Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.
Done well, these shows can grow all sorts of service businesses. Financial planners and veterinarians are Saturday/Sunday fare on many Talk stations. Home Improvement is huge, as is gardening/landscaping (seasonal in some regions).
But your station probably isn’t promoting your show properly.See what you should insist on, and 6 minutes of technique tips that will improve your results.
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…then this happened.ICYMI: My Greatest HitsTop Ten personal faves
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Parler aims to let users speak more-freely than other social media platforms; inviting content variety. I asked CEO George Farmer if Talk radio’s angry day-in-day-out political rant is contributing to the popularity of podcasts.
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Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.
Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.
Posted in News
Posted in News
Like most conventions a year ago, CES2021 settled for virtual. But this year, it was game-on. And it worked.Your consultant was there, vax’d, boosted, tested, masked, and lugging a jug-handle-size bottle of hand sanitizer.Hear my daily radio reports:Mon., Tue., Wed., Thur. Fri.Read my daily Talkers columns:Mon., Tue., Wed., Thur., Fri.
Your consultant was there, vax’d, boosted, tested, masked, and lugging a jug-handle-size bottle of hand sanitizer.Hear my daily radio reports:Mon., Tue., Wed., Thur. Fri.Read my daily Talkers columns:Mon., Tue., Wed., Thur., Fri.
Posted in News
Talkers Magazine publisher Michael Harrison and I count-down the 10-most-talked-about topics of 2021, and squint into 2022. And we remember those we can never forget.
Posted in News
And click on Ben’s nose to download my FREE E-book:
Hear a Podcast about Podcasting“It’s a great big numbers game” — from The Jim Bohannon Show.
Couldn’t make it to Hofstra? Me either. But I sent a video, and — if you work on-air — it’s worth 4 minutes.
Click here to get Holland Cooke Media at discounted price while it’s still available…
Alan Straton
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- Why Digital Equity Is South Africa’s New Frontier for Women’s Empowerment – By Matebe Chisiza-Asukile and Natasha Mboyisa - 25 September 2026
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