General Motors South Africa (GMSA) ended 2014 on a high note after an increase in domestic retail sales in December 2014 versus November 2014 with 4 412 units sold. GMSA market share has also increased by 0.4 share points, to 8.6%.
GMSA Vice President of Vehicle Sales, Service and Marketing, Brian Olson, comments: “2014 revealed exponential growth for Opel in South Africa, with sales up by 36% compared to 2013. This growth is expected to continue in the New Year as we introduce a wave of new products in 2015, starting with the new Opel ADAM which reaches dealer floors towards the end of this month.”
2014 Isuzu KB volume was up by 8.3% compared to 2013.
“In addition to the expansions within our Opel range, we will continue to focus on strengthening our Chevrolet and Isuzu line ups in 2015,” continues Olson.
“We are forecasting that 2015 vehicle sales will decline further, continuing along similar lines as the year-on-year drop from 2013 to 2014. With manufacturers adjusting their vehicle supplies for slower demand, we expect to see less aggressive trading in the retail and consumer segments – which could result in the industry slow-down being worse than we are predicting.
“With our new product additions, especially those in new segments, we are aiming to buck the industry trend with growth in market share in 2015.”
Alan Straton
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