The PEMADS Little Theatre is housed in the Athenauem Complex, located on the corner of Castle Hill and Belmont Terrace, Central and was built in the 1850’s. The building is one of few examples of the classical style of architecture in the city and was declared a national monument in 1980. The PEMADS Little Theatre is home to the Port Elizabeth Music and Drama Society who occasionally stage small productions and modern musicals.
The Little Theatre was once sponsored by Ford and welcome any partnership proposals going forward.
Click here for contact info……..
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Alan Straton
Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth.
Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die."
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Great theatre, but what has Ford got to do with it? Do they actually sponsor any part of it at all? If not, let’s refrain from giving them a free ride on an important cultural facility. “The little theatre” will do, at least until a genuine sponsor claims it.
Do you have it on good authority that their title sponsorship has lapsed Yummy Kevin? If so, then I will gladly reflect that.
I am not making a claim. I am asking a question. Not to worry. I will call Athenaeum and get them to clarify.
The Athenaeum confirms that Ford has offered no sponsorship whatsoever for “several years”. Reflect, therefore.
Thanks for the effort Kevin – I see that that Nelson Mandela Bay Tourism also refer to the Ford Little Theatre as does Computicket and various other persons/sites. No-one can seem to tell me if naming rights were given on the basis that the theatre would be renamed as such in perpetuity or only for a set number of years.
A salutary lesson for anyone seeking a naming sponsor going ahead I am sure.
In addition Lesley did not object to the name when the listing was created and an e-mail sent to her informing of this.
Nevertheless I have gone with the most benign of renaming as: PEMADS Little Theatre.
See: http://www.mype.co.za/search/T_,045_From_Tables_to_Tyres/Theatres/pemads_little_theatre_16921.html
I thank you for your tenacity and hope that it will result in another sponsor coming to the fore. Unfortunately for that sponsor they will find me resistant to changing the name again.
See: https://www.google.co.za/#newwindow=1&q=ford+little+theatre