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CSA And Castle Lager Announce Official Supplier Partnership

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JOHANNESBURG: Cricket South Africa (CSA) and The South African Breweries (SAB) are pleased to announce their continued partnership which will power the Proteas men and women’s teams and international cricket matches taking place within the borders of South Africa.

The Castle Lager brand in the SAB portfolio of beers has been a partner of Cricket South Africa for the past 23 years. Castle Lager which has been the ‘Official Beer of the Proteas’ has always been the winner because it enables sports development, the growth of players on the field and cricket fans from communities across South Africa.

Welcoming the continued partnership, CSA Chief Executive Officer, Pholetsi Moseki, said:

“CSA is thrilled to have Castle Lager and SAB as a partner again. Castle Lager has an incredible footprint in sport because they understand sport, and specifically the cricket environment. We are looking forward to great days in full stadiums and together bringing more cheers to our supporters. I thank SAB for coming back into the fold and working with us to make cricket the number one sport in South Africa.”

“As an effort to keep driving South Africa forward, we are proud and are committed to ensuring the growth of national sports through our partnerships. This is how we grow our business responsibly and create a lasting impact in the communities we operate in. Cheers to the future,” said Vaughan Croeser, Vice-President of Marketing, SAB.

Cricket came to South Africa during the Napoleonic Wars and with the British forces occupying South Africa. The first match recorded was in 1808 in Cape Town between two service teams, for a prize of one thousand rix-dollars.

The oldest cricket club in South Africa is the Port Elizabeth Cricket Club, founded in 1843. Few clubs in the world can boast such a long existence. The first championship was held in Port Elizabeth (now Gqeberha) in 1876 for the “champion bat.” Competing teams were Cape Town, Grahamstown, King Williams Town, and Port Elizabeth (now Gqeberha). It was won by King Williams Town and the year after that too.

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.