• Skip to main content
  • Skip to footer
  • Home
  • About
    • MyPE Copyright Terms
    • Authors
    • Deals
  • Info
    • Accommodation
    • Classified Adverts
    • Directory
    • Essential PE Numbers
    • Flight Schedules
    • Forex Converter
    • PE’s Online Radio Stations
      • Algoa FM
      • Bay FM
      • iFM
      • Kingfisher FM
      • MannMade Radio
      • Madibaz Radio
      • Umhlobo Wenene
    • Podcasts
    • Shipping
    • Street Map
    • Tides
    • Ward Details
    • Ward News
    • Weather
  • Contact
    • Advertising on MyPE
  • Submit
    • Blogger
    • 5 Quick PE Questions
    • Entertainment
    • Events
      • Add your Port Elizabeth event
    • Letter to the Editor
    • Lost and Found
    • Movers and Shakers
    • News Article
    • PE Videos
    • Photographs
    • Recipes
    • Traffic Hooligan
    • Say NO
  • Dam Levels
  • Advertorial
  • Business
  • NMBRA
  • NMB Rates
MyPE

MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

Additional 700 direct and 300 indirect jobs to be created for SA economy

28 August 2018 By Alan Straton

Uitenhage, Eastern Cape, South Africa: Sovereign Foods, South Africa’s third largest producer and distributor of frozen, fresh and value-added poultry products, announced it has entered into an empowerment transaction with Cultiver Investments (Pty) Ltd a dynamic and well experienced black economic empowerment agricultural company.

In a landmark BEE deal for the South African poultry industry, Sovereign Foods said it is has signed a preferential procurement off-take agreement for Day Old Chicks hatched and reared by Cultiver on its farms in Limpopo. To create a far-reaching, multi-dimensional empowerment deal, Sovereign has further incorporated components of management support, farming skills transfer, and credit facilities for Cultiver.

Cultiver, a BEE beneficiary in terms of the Proactive Land Acquisition program, leases breeder and hatchery operations outside Mokopane and a broiler farm outside Polokwane in Limpopo.

Based on future estimations for Day Old Chick to meet demands of its clients, Sovereign said Cultiver can potentially realise a turnover of R659 million over the next ten years. This, in turn, will set Cultiver well on a path to become one of South Africa’s largest 100% black-owned poultry hatching and rearing operations in Southern Africa over the next three years.

“We are pleased to announce a 10 year procurement deal, management support and skills transferal programme, and various other support mechanisms for an empowerment deal with Cultiver,” announced Chris Coombes, CEO of Sovereign Foods.

Coombes said the off-take deal will remove barriers for entry and market risks for the company while “contributing to growth and sustainability of a relatively young start-up, eager to grow and make its mark” and contributing to food security.

“Cultiver will retain its existing ownership structure and operate independently from Sovereign Foods,” said Muzi Twala, Cultiver Director.

“However, we will remain in very close orbit to Sovereign to access its knowledge, R&D and best practices in relation to Day Old Chick and broiler production. The support base of senior expertise to improve our efficiencies, levels of productivity and our venture’s profitability is also welcoming from our partner,” said Twala.

Twala announced that Cultiver has obtained 125 000 breeder birds from Sovereign Foods and said that placement of additional parent stock at its Polokwane farms is well underway.

“This will enable Cultiver to produce approximately 342 000 hatching eggs per week from which 285 000 day old chicks will be hatched per week. This, in turn, will result in an output of 23 000 tons of broiler meat per annum,” he said.

The deal will also benefit the country’s economy through new job creation.

Cultiver has already secured and provided employment for at least 151 individuals and will be able to substantially increase this number.

According to forecasts from the company and in line with its expansion plans, the company expects to create more than 700 new direct jobs over the next few years, with a total of a 1 000 (direct and indirect) jobs expected to be created through the value chain as result of the deal with Sovereign.

Coombes said the transaction is a win-win deal for both companies.

“For Cultiver, the deal entails skills transfer, access to finance, and the removal of market risk allowing the senior management team to hone farming and management skills. For us, the long-term off take agreement creates security in relation to our supply chain while locating it within government’s national transformation and empowerment policy frameworks.”

“In order for an empowerment transaction to be successful and sustainable it is critical to support and train management in all aspects of a business which we are looking forward to,” said Ettienne Du Preez, Sovereign Foods Group Executive for Agriculture.

The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Flickr profileMy Pinterest profile

Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Flickr profileMy Pinterest profile

Latest posts by Alan Straton (see all)

  • Psycho Bunny Brings Summer Polo Shirts and Swim Shorts to South Africa - 28 October 2026
  • Psycho Bunny Brings Summer Polo Shirts and Swim Shorts to South Africa - 28 October 2026
  • e-CAR Menlyn Helps Pretoria Drivers Prepare Their Cars for a Hot Festive Season - 28 October 2026
  • The Future of Medicine: Why AI and Robotics Must Keep Humans at the Center - 27 October 2026
  • Am I Missing Something Here Facebook/Google? - 27 October 2026

Filed Under: Business Tagged With: sovereign foods

Footer

RSS Straton Electrical

  • Open Cycle Gas Turbine Usage
  • Flattening the curve – What Every Solar Installer Needs to Know
  • Why you shouldn’t leave a charger plugged in when not in use
  • How do I check if an Electrician is properly registered in South Africa?
  • Easy Electrical Troubleshooting for Humans
  • Water – If You Cannot Measure It Then You Cannot Manage It
  • Tips To Survive Loadshedding
  • Eskom’s Top 50 Electricity Saving Tips

RSS MyPE Business News

  • NMBBC On Budget 2025
  • Leading Business Minds Set to Headline Chambers Annual General Meeting
  • Bay of Opportunity Portal
  • Bay of Opportunity Ambassadors Programme to Promote the Bay and Attract Investment
  • 6 Decades of Trucking
  • Thermal Camera Installed at Redhouse Substation
  • Finalist in the 2025 South African Car of the Year
  • Joining hands to create a lasting impact to St Albans Primary School

RSS MyPR Press Releases

How you may use MyPE content © 2026 MyPE · Gqeberha, South Africa | Privacy Policy | MyPE Ads and Media Kit