MyPE

Community Business Directory, Event Listings, News and Views from Gqeberha, Nelson Mandela Bay

67 Minutes Begin at Home

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In the spirit of celebrating Nelson Mandela’s 94th Birthday and dedicating this day to his life’s work with charity organizations, and the 67 years that he spent fighting for humanity, Boomtown Strategic Brand Agency has uplifted the surrounding community, donated to those in need, and helped animals on Mandela Day.

Boomtown’s Port Elizabeth office came out in full force with all 51 staff members gearing up to revitalize and renew their surroundings, offering support to the Animal Welfare Society and the Holy Trinity Church, by donating food parcels, blankets, pet food and clothes that Boomtown has collected over the past few months. This could not have come at a better time since the recent floods destroyed many homes.

Nine households next to Boomtown were fixed and cleaned up, by mowing the lawns, pruning the gardens, painting the fences and removing and replacing broken windows. The initiative started as a way to beautify the surrounding areas and to create a change within the community, a lasting change.

“Today we have uplifted the lives of 9 impoverished families living on our doorstep, numerous needy children and desperate city dwellers, and wagged the tails of a pack of furry friends. It was our call to action, to embody what we stand for – to create explosive, magical moments that effect change – in other words, to ‘Live for the Boom’. With all the other initiatives around the country, we hope this will help ensure that Mr Mandela’s legacy is continued”, said Wayne Harrison, Boomtown’s Managing Director.

This day has the ability to create change within society, and Boomtown has succeeded in doing so with the collective collaboration and very kind assistance from Earthcote, National Glass, Bridge Street brewery, Roast Master, and DMV architecture.

Hey Boomtown, next time you need someone to take a photo invite me down and put a Bridge Street Brewery Chocolate Beer in my hand – coz I am cheap like that!
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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.