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Vital Questions to Ask an AV Client Needing Web Site Development

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Table of Contents

To scope an effective website for an Audio Visual (AV) client – whether they handle commercial integration, live events, residential smart homes, or equipment rentals – you need a discovery questionnaire that targets both general web requirements and industry-specific technical needs.

Phase 1: Business Goals & Target Audience

  1. Primary Objective: What is the primary goal of the website? (e.g., generating commercial leads, booking event consultations, showcasing an integration portfolio, or direct e-commerce equipment sales?)
  2. Target Market: Who are your primary clients? (e.g., B2B corporate office managers, high-end residential homeowners, event planners, or musicians/venues?)
  3. Geographic Reach: Do you service a specific local area, nationwide, or international clients?

Phase 2: Design & Branding

  1. Brand Identity: Do you have existing brand guidelines, logos, and color palettes, or does the brand need a refresh?
  2. Visual Aesthetics: What style of website do you prefer? (e.g., sleek/minimalist tech aesthetic, high-energy live production feel, or corporate professionalism?)
  3. Competitor Sites: Are there 2–3 competitor or industry websites you admire, and why?

Phase 3: AV-Specific Features & Functionality

  1. Project Portfolio/Showcase: How would you like to display past AV installations or events? (e.g., categorized by sector like Corporate, Residential, Houses of Worship, or Live Stage?)
  2. Interactive Tools / Calculators: Do you need custom features like a projection screen size calculator, home theater cost estimator, or system builder tool?
  3. Booking & Consultations: Do clients need to book site visits, virtual consultations, or system design assessments directly on the site (e.g., integrated calendar scheduling)?
  4. E-Commerce / Equipment Shop: Will you be selling or renting AV hardware directly on the site, or is it strictly a service-based lead generation platform?
  5. Brand/Partner Logos: Do you want to showcase specific manufacturer partnerships (e.g., Crestron, Shure, Samsung, Kramer) to build authority?

Phase 4: Content & Assets

  1. Project Media: Do you have high-resolution photography and video walk-throughs of completed installations or live setups?
  2. Service Pages: What specific services need dedicated pages? (e.g., Audio Reinforcement, Commercial Automation, LED Video Walls, Lighting Design, Network Cabling?)
  3. Copywriting: Will you provide the text for the services and company history, or will you need professional copywriting services?

Phase 5: Technical, Maintenance & SEO

  1. Domain & Hosting: Do you already own your domain name and web hosting, or will those need to be set up?
  2. CMS Preference: Do you have a preferred content management system for managing updates? (e.g., WordPress, WooCommerce)
  3. Local SEO: Are you targeting specific geographic regions for local search visibility (e.g., map packs, localized landing pages)?
  4. Ongoing Support: Will you require ongoing technical maintenance, security monitoring, plugin updates, or content changes post-launch?

Images:

Questions to Ask an AV Client Needing Web Site Development. Photo: The Backroom

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Alan Straton

Chief Cook, Bottle Washer and Broom Mechanic at MyPE
Passionate about Port Elizabeth and definitely NOT packing for Perth. Alan's ethos is epitomised in the words of Nelson Mandela; "I have fought against white domination and I have fought against black domination. I have cherished the idea of a democratic and free society. If need be, it is an ideal for which I am prepared to die." See more articles by Alan.