South Africans did it for Bafana Bafana, now the country is being urged to wear cricket jerseys on Fridays in support of the Proteas leading up to the ICC World Cup in February.
Cricket South Africa (CSA) on Tuesday welcomed an initiative by Lead SA, encouraging the South African public to show their 100 percent support for the Proteas.
Lead SA is a Primedia Broadcasting initiative which aims to encourage South Africans to become more proactive about the progress of the country.
The launch of the Cricket Friday initiative comes a day before a five-match One Day International series between the Proteas and India.
The first match takes place at Sahara Stadium Kingsmead in Durban on Wednesday.
“CSA supports any initiative that is 100 percent behind the Proteas! We congratulate Lead SA on backing our boys,” said Cricket South Africa CEO, Gerald Majola.
Yusuf Abramjee, Primedia Group’s Head of News and Current Affairs, said: “Lead SA is getting behind all national sports. We supported Bafana Bafana ahead of the World Cup and created much excitement. We also arranged the very successful parade through the streets of Sandton two days before kick-off. It was the biggest show of support for any sport in the history of SA.”
“We have engaged the Minister of Sport, Fikile Mbalula, who is 100 percent behind it. On Monday, he publically endorsed it and called on South Africans to get their shirts out,” said Abramjee.
The Football Friday initiative did prove to be effective. It united the country and added to the excitement of the FIFA World Cup.
“We have decided to get fully behind the Proteas and mobilise the public because we believe our cricketers need the support ahead and during the Cricket World Cup. We are encouraging our listeners and readers via Lead SA to wear their cricket shirts every Friday. We have declared Fridays Pure Protea Fridays,” added Abramjee. – Kemantha Govender, BuaNews
Editors Note: Maybe it is time that I cut my hair in the shape of a cricket ball or some other variation to demonstrate support?
Who is willing to stump up a heap of cash to be donated to my favourite charity if I do something for cricket like I did for the World Cup?
Leave the amounts in the comments section please.
Alan Straton
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