Have you ever wondered what happens to all the branded collateral such as gazebos, feather banners, roll-up banners, teardrop banners and more once they have reached the end of their lifetime or when their message is no longer relevant? The team at Woodlands Dairy, leader in sustainability, has devised an ingenious solution. Says Marisa Maccaferri, Marketing Executive for Woodlands Dairy and First Choice: “As a large company with many different brands, we generate a fair amount of … [Read more...] about Blown Out Banners to Bodacious Bags
Woodlands Dairy
Woodlands Dairy launches ‘Clean Up Your Hood For Good’
Woodlands Dairy and its First Choice brand have launched its latest campaign as part of its Good Movement. Encouraging the community to ‘Clean Up Your Hood For Good’, Woodlands Dairy in partnership with Kouga Municipality, is taking charge of the road that leads into Humansdorp from the N2. Revealing the large billboard on the R303, Mr. Lex Gutsche the CEO of Woodlands Dairy, Kouga Mayor Horatio Hendricks and key partners in the initative were also present, including: local business man Paul … [Read more...] about Woodlands Dairy launches ‘Clean Up Your Hood For Good’
Boomtown gets Milki to #idairyu consumers
‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media for news, insipiration and in order to express themselves, #idairyu was borne. “We want to challenge consumers by prompting them to be spontaneous and take up … [Read more...] about Boomtown gets Milki to #idairyu consumers
First Choice: #move4goodness hits first dairy donation target
First Choice has hit its first target in raising up to R120,000 worth of dairy products to donate to those less fortunate through its #move4goodness initiative, just in time for Christmas. Having raised its first R30,000, First Choice has partnered with Food Forward SA to distribute its donated dairy product to select organisations that assist the less fortunate. “The first donation is being distributed to a number of communities in the Eastern Cape, the home of First Choice,” remarks … [Read more...] about First Choice: #move4goodness hits first dairy donation target
First Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline 'It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn't actively promote its operational excellence and continual improvement to become the most admired dairy in Africa," remarks Jess Massyn, Boomtown Account … [Read more...] about First Choice launches biggest campaign to date
First Choice summer custard campaign launches
As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. The second year in a row for this campaign, First Choice is running a cash-prize competition for shoppers who purchase any First Choice Custard product and promoting in-store, on-pack, print advertising and social media. With the creative for the campaign created by Boomtown designed to catch the attention … [Read more...] about First Choice summer custard campaign launches
