viewer

Social media unleashes avalanche of viewer interaction: WHEN last did you sit through an entire TV ad? Aside from the television commercial (TVC) I’ll be describing shortly, I can honestly not recall watching an ad start to finish – unless you count the mandatory five-second ads on YouTube, which precede the content you’re really after. While TVCs are certainly far from dead in the water, and remain the largest contributor to total advertising revenue, major brands are increasingly seeking ways … [Read more...] about Social media unleashes avalanche of viewer interaction