tweens

A market traditionally regarded as an afterthought, tweens - youths aged between nine and 16 years - are increasingly brand savvy and spending most of their pocket money on clothing than on anything else, and retailers are starting to sit up and take note. The increasing importance of the market has prompted The Foschini Group (TFG) to launch the first entirely tween-focused brand in South Africa, SODA Bloc, with Eastern Cape mega-malls Baywest in Port Elizabeth (opening Dec 10th) and … [Read more...] about Give the Tweens what they want