TV commercial

First Choice is launching one of its biggest campaigns yet to take its tagline 'It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn't actively promote its operational excellence and continual improvement to become the most admired dairy in Africa," remarks Jess Massyn, Boomtown Account … [Read more...] about First Choice launches biggest campaign to date