techsavvy

Malls tap into tech-savvy teens: The Eastern Cape’s largest shopping centre, the R2-billion Baywest Mall in Port Elizabeth, is part of an increasing movement by companies which are going high-tech in a bid to tap into the coveted youth market. Marketing manager Christopher Hutchings said that the mall was changing its marketing strategy and instead of running singular campaigns to be “something to everyone”, separate marketing campaigns were being created to celebrate the diversity of the mall’s … [Read more...] about Malls tap into tech-savvy teens