reaching

Marketing to South Africa’s Youth – reaching and engaging with next generation youth: In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of young sub-cultures. Miguel Correia of The Zinto Marketing Group comments, “Research conducted by our team of field marketers indicates … [Read more...] about Marketing to South Africa’s Youth – reaching and engaging with next generation youth