As an extension of its winter Pour Your Heart Out campaign, First Choice custard is pouring its heart out this summer and giving its consumers the chance to win a number of cash prizes. The second year in a row for this campaign, First Choice is running a cash-prize competition for shoppers who purchase any First Choice Custard product and promoting in-store, on-pack, print advertising and social media. With the creative for the campaign created by Boomtown designed to catch the attention … [Read more...] about First Choice summer custard campaign launches

