personal information

Consumers in SA are more likely to share their data with open and honest brands, says Charles Stretch, MD of Port Elizabeth based bulk SMS provider SMSPortal. Data privacy has been a hot topic since the discussion and introduction of the Protection of Personal Information (POPI) Act but no one could have predicted the impact the new legislation would have on consumer opinion. As a result of discussion and media coverage consumers have a much stronger opinion (positive or negative) than … [Read more...] about Consumers happier to share data with open and honest brands