Opinion piece by Dr Yudhvir Seetharam, Head of Analytics at FNB: We often mention that we live in the digital age, where information flows at faster speeds, is more complex and is more accessible. As much as this information can be analysed by businesses to make better informed decisions, the real question is, is there room to alter the sales landscape? South Africa has roughly 52% of the population that use the internet, with 70% mobile penetration. With more than half the population … [Read more...] about The binary art of selling

