LaFarge

Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director, remarks on the appointment saying: "We are proud to have partnered with the global Lafarge group and its local marketing team to … [Read more...] about Lafarge cements its brand in South Africa with Boomtown